Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley’s CMO, Clay Stobaugh, mentioned that they’re focused on sponsored updates and sponsored Inmails, since they are getting amazing click-through rates. He’s just focused on leads and getting people into the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: Forrester).

Stats 80

Stats ROI CMO Forrester 80

Biznology

JUNE 10, 2016

This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. And, they don’t provide sales with a strategy on how to use he content to nurture relationships and transition buyers.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80