| || |
|Page 1 of 1 || Previous | Next |
| | B2B LEAD GENERATION BLOG
FEBRUARY 18, 2013 [CMO, Forrester] Sales and Marketing: The technology behind CRM
He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. Tweet Customer relationship management (CRM) is defined a number of different ways. Marketing, Sales (and IT) alignment.
FEBRUARY 18, 2013 | B2B LEAD GENERATION BLOG
[CMO, Forrester] Sales and Marketing: The technology behind CRM
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.