B2B Lead Generation Blog

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”.

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Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep.

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Act-On’s a Leader in the Forrester Wave™ and What That Means to You


As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com.

Business in 2015: How the CMO and CIO Will Determine the Future

Crimson Marketing

The two executive roles that matter most for 2015 are the CIO and the CMO. It’s no longer enough for the CMO to focus only on marketing and promotion. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. .

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.”

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Dear CMO, Part 1: Why Your Content Misses the Mark


Recent research by McKinsey, Forrester , and Gartner bolsters the importance of this conclusion, noting that consistency coupled with close and personal customer connectivity is the glue of long-term customer satisfaction.

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6 Essential Skills Every CMO Should Have in 2015


And, until recently , the average CMO was destined for a much shorter than average tenure. At the helm of this data-driven marketing initiative is the CMO. Today’s CMO is no longer just the leader of the marketing department. Let’s face it—Chief Marketing Officers have it rough.

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Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today.

Follow The Money To The CMO


The CMO’s budget was surging and the CIO’s was receding. Tech companies started to follow the money long before Gartner Analyst Laura McLellan boldly declared earlier this year: “by 2017, the CMO will spend more on IT than the CIO.”. Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. They, too, are following the money to the CMO. Aggressive marketing to the CMO will escalate.

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Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors


Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Illustration by Gregory Cresnar.

Forrester report says content from agnostic industry experts best way to reach B2B buyers


Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. Forrester also interviewed eight vendor companies, including. Marketing ROI Cmo marketing roiThe report, “Use Third-Party Content To Attract And Persuade Elusive B2B Buyers,” surveyed in January 210 IT and business decision-makers at companies with 500 or more employees.


Forrester find most companies still have small interactive marketing departments

Fearless Competitor

A reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research. Amen, Forrester! Business relationships CMO Challenges and Opportunities Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Management best practices Marketing Marketing Automation marketing campaigns Sales-Marketing Alignment

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

Why CMOs Should Align With Their CFOs


According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester.

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CMOs fail to go beyond brand awareness on LinkedIn


Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley’s CMO, Clay Stobaugh, mentioned that they’re focused on sponsored updates and sponsored Inmails, since they are getting amazing click-through rates.

The CMO's Guide to Marketing Org Structures [SlideShare]


We dove into this question recently, only to find a surprising lack of documentation on the subject (save for an insightful SlideShare by Mindjet CMO Jascha Kaykas-Wolff ).

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54.

Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research

Modern B2B Marketing

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem. by Aha-Soft.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.

CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. CMO Corner

16 Enigmatic Business Blogging and Other Marketing Stats


But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. The CMO Survey ). The CMO Survey ). The average tenure for a CMO or marketing VP is about four-and-a-half years. (

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

I was the CMO at Forrester Research for 5 years before I came to Eloqua. If a CMO were to ask you today – What are the 3 most important takeaways that I need to know?

Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue

It's All About Revenue

That was the overall finding of a recently-released Forrester report entitled " Drive Revenue With Great Customer Experience, 2017 " which reveals the connection between customer experience quality and revenue growth across 13 different industries. CMO Corner

The new ABCs of Selling: Always Be Challenging!

The ROI Guy

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester).

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. CMO Corner

The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap

It's All About Revenue

In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook , Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. CMO Corner

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Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices.

Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority.

Are Three Quarters of CMOs Wrong About Customer Experience?

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. CMO Corner

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Posted in Innovation Interactive Marketing Strategy.

How CMOs Can Make Sense of Today's Technology Landscape

It's All About Revenue

According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. CMO CornerQuick question: How many martech vendors and solutions do you think are currently available as we speak today? A thousand? Perhaps even two-thousand?

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. CMO Corner

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.