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FEBRUARY 18, 2013 [CMO, Forrester] Sales and Marketing: The technology behind CRM
He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By integrating marketing automation with CRM [software], companies are able to get a better picture of their buyers and a better picture of how their marketing investments impact their revenue,” Heidi said. Tweet Customer relationship management (CRM) is defined a number of different ways.
FEBRUARY 18, 2013 | B2B LEAD GENERATION BLOG
[CMO, Forrester] Sales and Marketing: The technology behind CRM