ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. The need for leadership from the CMO role is more crucial than ever and still many are not fulfilling this obligation.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. It may be that the B2B CMO role is past its prime; regardless, CMOs are tired of being set up to fail. Many B2B CMOs are seizing the moment to reposition their skill set going into 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MARCH 24, 2015

According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down.

Forrester 100

Forrester CMO Marketing Report ROI 100

ANNUITAS

MARCH 10, 2015

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

DECEMBER 8, 2015

As we continued our conversation, she told me that their CMO and executive team wanted to have a solution in place within 90-days and were expecting to see an increase in pipeline within that timeframe.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100