ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Brian Halligan, CEO and Founder of HubSpot.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 5) The CMO Council. 7) eMarketer. 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. eMarketer) Image Source: Nexcess The U.S. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Content Standard

AUGUST 26, 2015

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016. Amplification. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40