Remove CMO Remove Emarketing Remove Forrester Remove Marketing Remove Touchpoints
article thumbnail

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Marketing for the New B2B Buyer.

article thumbnail

Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. See the first chapter of our series on the future of digital marketing and stay tuned for the next chapter, coming soon. Assessing the Challenges. over the previous year.