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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies. Powerful.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Content Marketing #CMI content curationPhoto Source.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. You can find it in the Q2 2011 Forrester Wave™ report.). So we set off to uncover the most recent marketing stats. Share only those with specific relevance to the business benefits of marketing automation.

Stats 54

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

These marketers gear their advertisements and logos towards making our lives easier and connected.  Brand roles have dramatically changed from being advocates to entering an environment where they are “ambassadors, they’re party throwers,” according to Jennifer Aaker, Stanford Graduate School of Business Marketing Professor and co-author of The Dragonfly Effect.  Make us fall in love. 

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. B2Bbloggers.com is an online magazine for B2B marketers.

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What You Need to Know This Morning: June 5, 2013

Hubspot

Happy Wednesday, marketers. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%.

Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. Is Marketing Too Busy?

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

These marketers gear their advertisements and logos towards making our lives easier and connected. Brand roles have dramatically changed from being advocates to entering an environment where they are “ambassadors, they’re party throwers,” according to Jennifer Aaker, Stanford Graduate School of Business Marketing Professor and co-author of The Dragonfly Effect. Make us fall in love.

The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Ensure your sales reps identify what sales opportunities were created, advanced or closed as a result of your marketing activity #Mi6Tip. SAPs CMO says #B2B marketers need to think like B2C counterparts: (via/@brennermichael). Monday. Canadian Thanksgiving.

The Mi6 Tweekly: Week of September 27, 2010

MI6 Marketing Agency

Chart: US Local Ad Spending Share, Traditional vs Online 2008-2014 (Source: BIA/Kelsey via/@eMarketer). Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. Chart: Change in online spending tactics in 2010 by #B2B marketers (Source: BtoB Magazine via/@eMarketer). Chart: Social media spending by #b2b companies in 2009 (Source: Visible/Sirius via/@eMarketer). Chart: What US Social Media Publishers prefer to be paid for sponsored content (Source: IZEA via/@eMarketer).

7/4/11: Top Posts This Week

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. We hope this weekly summary is useful and helps you be more successful as a professional marketer. Top Marketing Posts for Week of July 4, 2011.

ClickInsights: Biggest roadblock to converting marketing leads

Connect the Docs

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Blogs.

Does your B2B Marketing have Consistent Messages?

Connect the Docs

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Marketo's Modern B2B Marketing.

How to measure ROI on creating and marketing content?

Connect the Docs

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist.

B2B Content Marketing - Less is the New More?

Connect the Docs

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Blogs.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Define one or more (no more than 3) characteristics of a memorable marketing message. Marketo's Modern B2B Marketing.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

The Content Marketing Question: To Gate or Not To Gate?

Connect the Docs

How should marketers leverage content? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

What types of metrics do B2B marketers need to measure a marketing campaign's success? Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Blogs. Books.

Does 'Being Findable' mean 'Being Everywhere'?

Connect the Docs

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Should marketers spread budget across time period and channels or one or two big programs? Blog Marketing Interactions Twitter Ardath421.

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. only two years ago) for every $1 in marketing spend. Chapman. Need more?

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Marketing Edge podcast.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Blogs. Books.