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The Deep Integration Between Swrve And Eloqua

Valasys

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

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Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business. But there’s a conflict.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology. Highly recommended! I like to combine the art and science of marketing,” she says.

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Marketing In Real-Time – The New Trading Room Floor

Marketing Insider Group

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

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