Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

SnapApp

JANUARY 29, 2015

Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Heinz Marketing

OCTOBER 4, 2021

And I talked to Geoffrey Moore who wrote Crossing The Chasm to Brian Halligan , who was CEO of HubSpot to Nick Matta, CEO of Gain Side, just VCs and CEOs and CMOs, because I was trying to understand this whole idea of go market and how companies go to market. You went to the Eloqua, this is pre-acquisition. We needed that.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Terminus

JANUARY 13, 2021

In this Takeover episode, host Casey Cheshire , speaks with Alon Waks , CMO, Advisor and Consultant at Flywheel Consulting, about what those metrics are. I have a strict rule that if anybody in SDR sales is sending an email that I could send better in HubSpot, Pardot, Eloqua, or Marketo, they shouldn’t be sending an email.”.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Andrew Briney, Senior VP and Group Publisher at TechTarget. Jill Konrath, author of SNAP Selling. Joe Pulizzi, co-author of Get Content. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. As Jon Miller, CEO of Engagio and former CMO of Marketo said at this past Marketo Summit, “In inbound, you don’t care which specific fish you catch, you just care ‘Did I catch enough fish?’…

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. One way this could play out is how HubSpot’s own marketing agency reseller community developed in the face of similar circumstances. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

chiefmartech

DECEMBER 6, 2015

Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). 2) HubSpot, followed by Act-On and Infusionsoft, as all-in-one marketing solutions for small, non-technical businesses. Many marketers — at least at mid-size and enterprise companies — still want best-of-breed choices for more specialized martech categories.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. shares Jean-Baptiste Bouvier , Co-founder and CMO at Monisnap. Oracle Eloqua Marketing Automation is a B2B marketing automation solution for mid-sized and enterprise-level companies. On the downside, Oracle Eloqua isn’t priced to be accessible.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Triblio | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” Being admin for a Salesforce instance.

Paid Content 99

Paid Content Marketing Automation Services Work Management Marketing Management 99

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Envy

DECEMBER 31, 2019

Marketing automation tools such as HubSpot , Marketo , Pardot , and Eloqua enable teams to nurture leads like never before, set goals and KPIs and provide the much needed visibility that suspicious opponents crave. MarTech has led to the development of very useful marketing and sales tools which have made a significant business impact.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Jonathan Becher is EVP and acting CMO at my employer SAP. You can’t know for sure in advance.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

chiefmartech

JUNE 27, 2017

Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Rishi Dave , CMO of Dun & Bradstreet, on B2B marketing and digital transformation. Frank Bifulco , CMO, and Mark Pickett , senior director of customer analytics, at Staples. Anuj Agrawal , CMO of Earth Networks.

iCrossing 45

iCrossing Eloqua Godaddy CMO 45

Hubspot

APRIL 15, 2014

Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Using HubSpot as a guinea pig, we exposed the internal workings of our team and told the world what motivates us and what makes us tick.

Rules 28

Rules Eloqua Hubspot Transparency 28

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Megan Eisenberg had Eloqua handlers with her at all times. Dee Anna McPherson: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

chiefmartech

AUGUST 14, 2017

.” Next, I’ll moderate a fireside chat with three of the pioneers of the martech industry: Brian Kardon , the CMO of Fuze ; Jon Miller , the CEO of Engagio ; and Mike Volpe , the CMO of Cybereason. You’ll learn different options for the governance of martech that you can adapt for your own organization.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. For example, HubSpot offers a Content Optimization System to deliver site visitors content that is intelligently personalized based on previously gathered data through forms and visits. SnapApp is positioned well for this.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62