Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Manual versus automated integration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Orbit Media | Co-founder and CMO. . . We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. I was talking to Meagen Eisenberg, who’s the CMO over at TripActions.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. In a cloud-based world, where SaaS applications hosted by industrial grade providers like Amazon, Microsoft Azure, Google App Engine, etc. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Google alerts pull a wide variety of information to you. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” Being admin for a Salesforce instance. I absolutely do see that.”.

Paid Content 95

Paid Content Marketing Automation Services Work Management Marketing Management 95

Heinz Marketing

MAY 7, 2018

You can catch us, every new episode through, at the iTunes store and Google Play, and as always, every episode of Heinz, or excuse me, every episode of Sales Pipeline Radio, is available past, present, and future, on salespipelineradio.com. She’s the CMO of Tableau. We’ve got Mike’s boss, Elissa Fink.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Marketing Insider Group

JULY 28, 2011

Current example of Google+. An immediate technology review was warranted because of Google’s brand power. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. I was still confused and asked a expert.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. An example of a popular AI platform is Google Cloud AI Platform.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Steve Woods, CTO, Eloqua ( @stevewoods ). Erik Bower , Co-founder, Marketbright.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. You can subscribe to make sure you don’t miss a single episode at the Google Play or iTunes Store. We’ll publish similar highlights here for upcoming episodes.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62