Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation. Highly recommended! Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Valasys

JANUARY 25, 2019

The two forms of integration that are included in this collaboration between MRP Prelytix and Oracle Eloqua will empower the clients of MRP to trigger email marketing as a harmonized piece of their ABM strategy. MRP clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance.

Account Based Marketing 49

Account Based Marketing Marketing AI ABM Email Marketing 49

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Connecticut · [link]. Vienna, VA – [link]. Southern California – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

markempa

FEBRUARY 18, 2013

He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

DECEMBER 22, 2010

The enterprise market involves unified systems sold at the CEO, CFO, CIO and CMO levels, whereas marketing automation has been sold largely to email and Web marketers within marketing departments. The existence of C-level buyers for marketing systems is not yet proven, and I remain a bit of a skeptic.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

Radius also recently announced a very nice free offering, the CMO Insights Report. The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Marketing Insider Group

JULY 28, 2015

According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. There’s links to other interviews with him here. Mike Volpe. Steve Woods.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

InsightSquared

APRIL 12, 2018

The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. Read the full report here. .

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Metadata

MAY 26, 2021

Mark Organ , creator of two new categories of marketing software as founder and CEO of Eloqua and Influitive, said it all revolves around getting close to your customer any way you can. . My guests have all had a resounding common theme—Great category creator companies always have their customers top of mind.

Gartner 52

Gartner Validation Eloqua Forrester 52

Marketing Insider Group

JANUARY 29, 2013

Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Earlier this month, Hubspot’s CMO, Mike Volpe, published this cheat sheet on The 6 Marketing Metrics Your CEO Wants To See. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . During a breakfast with Chandar Pattabhiram, the CMO of Marketo, he provided us with a great reminder that the only thing that truly matters is revenue (or bookings).

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Webbiquity

DECEMBER 26, 2012

Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. .” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MAY 10, 2018

Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Heinz Marketing

OCTOBER 4, 2021

I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You go to am Eloqua experience conference, very rarely do you see more hugs than handshakes at conferences, but Eloqua experience was one. You have to invest in this.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Smashmouth Marketing

OCTOBER 20, 2010

Written by Craig Rosenberg - The Funnelholic. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

ClickZ

JANUARY 13, 2020

The largest independent marketing cloud platform, Acoustic’s CMO Norman Guadagno, recently echoed her sentiments in a chat with us : “That is the future. The expanded offerings will allow their customers to better connect and manage data points across their tech stack. .

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SnapApp

JANUARY 29, 2015

Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights. Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Allocadia

JUNE 7, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. As with every release we do at Allocadia, we want to give the CMO confidence, regardless where a team is located or the product line they are responsible for.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

chiefmartech

APRIL 4, 2017

via Marketo sync filter or Eloqua program) to meet their requirements. If you were to compare the API documentation between Marketo and Eloqua (and I have, extensively and repeatedly), you would see that they differ significantly. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Terminus

JANUARY 13, 2021

In this Takeover episode, host Casey Cheshire , speaks with Alon Waks , CMO, Advisor and Consultant at Flywheel Consulting, about what those metrics are. I have a strict rule that if anybody in SDR sales is sending an email that I could send better in HubSpot, Pardot, Eloqua, or Marketo, they shouldn’t be sending an email.”.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26