Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

ClickZ

JULY 3, 2019

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. Peter Isaacson is the CMO for Demandbase. The category. This ascent of ABM into the mainstream marked a turning point for the category. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Litmus

JUNE 1, 2021

With an agile approach to marketing, our team was able to increase efficiency. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Contently

APRIL 10, 2017

As Contently’s VP of content, that means I’m not only interested in measuring the effectiveness of our content, but also tracking the efficiency of our teams as they complete different projects within our technology platform. If this sounds familiar, that’s because every CEO tasks every CMO with this same problem.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. Moreover, 64% of users claimed that AI had “greatly or substantially” improved their overall marketing efficiency. by Mark Kirschner. Marketers Need AI to Keep Up with Consumers.

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Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Martech Advisor

SEPTEMBER 10, 2019

Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. Yet, Forrester found that less than one percent of leads in B2B ever become customers. There’s a clear disconnect plaguing the industry. Insert: account-based marketing (ABM).

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

Metadata

SEPTEMBER 14, 2020

That’s how we find ourselves in a situation where ABM continues to rise and CMO tenure continues to fall. While G2 broke ABM into 8 subcategories, Forrester isn’t adapting to this new reality. Time matters Photo credit: [link] CMO tenure is slipping , pandemics are raging, and we live in a culture obsessed with instant gratification.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. As opposed to mere attempts to automate for the sake of collecting data or efficiency alone.

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Buyer Personas Research Personalization Marketing Budget 100

Webbiquity

DECEMBER 26, 2012

After advising PR professionals to take social media seriously due to its believability, efficiency and leverage, Jeff Bullas outlines eight major social media channels and contrasts their level of influence with the waning reach of old media. ” Why PR Should Take Social Media Seriously by jeffbullas.com.

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PR Paid Search Agency Tips Advertising Agencies 100

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. We’re Acoustic because we listen and understand the human dynamics of problems to find solutions that make a difference,” says its CEO Mark Simpson.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. At its base, a strategic marketing technology (MarTech) stack is how you can efficiently and effectively do this. This one’s for you!

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Advertising Agencies Marketo Gartner Paid Search Agency 117

Leadspace

JUNE 10, 2016

Peter O’Neill said there is some ambiguity about Marketo’s future and admitted, in the Forrester blog, that that’s a tough thing for an analyst to say. As former CMO of Skype and Salesforce, he knows his way around an acquisition. Marketo Goes Private: A New Epoch in Marketing Software May Have Just Begun.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

markempa

DECEMBER 12, 2016

According to the CMO Council, “Only 20% of marketers are able to predict the next best action for their customers.” Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So how do you humanize your marketing?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

VisumCX

MAY 30, 2017

There’s no sensitivity to the fact that operational efficiency on the brand side doesn’t equal a great experience for the customer. VisumCx: Forrester reports that 66% of CMOs are being charged with their organizations customer experience strategy. It means they’re caught up in the momentum of status quo.

Design 40

Design Storytelling CMO Top of Funnel 40

Smashmouth Marketing

FEBRUARY 22, 2009

or all tweets by me on that day, but the efficient way to follow a topic is to use a #hashtag. An example of using a #hashtag: damphoux : @dcardiel22 , @genius_parker , see you at #sales20 Looking forward to Marketing Panel w/ Salesforce CMO [link] What are the some of the things you can do to make tweeting a live event successful?

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Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

or all tweets by me on that day, but the efficient way to follow a topic is to use a #hashtag. Looking forward to Marketing Panel w/ Salesforce CMO [link]. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?". You could just search on the words Sales 2.0

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Conference Tips Broadcasting Salesforce.com 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

NOVEMBER 12, 2010

To efficiently measure marketing ROI , it’s important to focus on the whole revenue cycle and how marketing contributes to boosting the bottom line. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Laura Patterson's book Marketing Metrics in Action.

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ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Particularly in this economic environment, most departments are already running very lean; executives and managers are skeptical of how much more efficiency can be wrung out of their downsized, over-stretched staff at this point. Forrester Blog for Interactive Marketing Professionals. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MAY 29, 2014

A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. McDonald''s makes twice money as much as Burger King because they have an edge on efficiency. Have ten minutes? Want to learn business school basics? Keep reading -- this post is for you.

Work Management 28

Work Management Planning Marketing Management Case Studies 28

KoMarketing Associates

JANUARY 18, 2018

B2B marketers became more efficient at developing content and increased focus on strategy development. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success. Social Media. Final Thoughts.

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Paid Content Statistics B2B Marketing Planning 236

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. If your reader is focused on managing their suppliers and you’re talking about a solution to internal production efficiency – you won’t start from the same place. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

MAY 4, 2006

Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] for 2005 – this according to Forrester latest research. Unfortunately our surveys indicate that CRM helps sales productivity - the efficiency of the sales process, but not selling effectiveness.

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Marketing Budget Budget Programs Advertising Agencies SMB 40

PathFactory

FEBRUARY 19, 2020

The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. How can today’s forward-thinking CMO meet the rising demands of their buyers and customers? Buyers expect to discover the right B2B content at the right time. They are unwilling to spend time searching to find the content they need.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Engagio

MAY 21, 2021

ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. Joe Chernov, CMO Pendo. Forrester). It’s a much better customer experience and it delivers much better long-term results, including: 1. Zero waste. Much bigger wins.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

Mereo

MARCH 6, 2024

Yet a recent Forrester Research survey revealed that only 8% of buyers believe sellers put the buyer’s interests ahead of their own. To counter that perception, sellers need to embrace a value-driven framework in their prospecting approach to significantly advance the journey toward a sustainable and efficient prospect strategy.

Buying Cycle 41

Buying Cycle Forrester Opt-out Work Management 41

Strategic-IC

OCTOBER 12, 2021

Marketers strongly agree that personalized content (56%) and advanced data management (43%) are key to ABM success ( Forrester ). ABM is all about personalization.” - Alice de Courcy, CMO at Cognism. Double down on the accounts, content and channels that are working best for you.” - Andy Culligan, CMO at Leadfeeder.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Outgrow

AUGUST 18, 2022

Becoming a function of the market: skills to hone to emerge as a top CMO. About our guest: Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. About our host: .

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. The urgency to identify high-value customers online is being fueled by a number of factors. First, the online channel represents the biggest growth opportunity for most brands.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. Increase sales efficiency. In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. Increase win rates. Be first to deals.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62