B2B Marketing Traction

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?

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3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. How does one become more relevant to someone who searches for a certain title, skill sets, or specialty expertise on LinkedIn? You are connected to them.

Relevance 100
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How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers?

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How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100
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How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100