Webbiquity

APRIL 26, 2010

Can you fire your sales force? A CMO’s guide to picking the right market research by iMedia Connection. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

AUGUST 23, 2010

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

Social Media 100

Social Media ROI Media Emarketing 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency? Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 10 Principles for B2B Sales by Better Closer.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do? .’

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100