Martech

AUGUST 9, 2023

LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He also writes for Demand Gen Report and ABM In Action.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

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Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

LEADership

MAY 27, 2014

I suppose you can compare it to how a great CMO feels with fantastic ideas, raring to go, but having to wait for the right time and right place. In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo.

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CMO Marketo B2B Marketing B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Biznology

JANUARY 19, 2018

Katie Martell coined the term “on-demand marketer” to describe herself and her business. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Hats off: Marketo is well-established there now. Highly recommended! It’s the post-sale experience where success lies.”.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?” Brandon: How do you do demand gen and ABM at the same time? TRANSCRIPT: .

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Account Based Marketing Demand Generation ABM Lead Ranking 59

Adobe Experience Cloud Blog

APRIL 25, 2018

Nnamdi Nwoke, Senior Director, Demand Generation, GreenSky. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Shad Khan, Marketo Consultant, Revenue Pulse. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Maria Pergolino, Chief Marketing Officer, Anaplan.

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Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. Jon Miller recently said that the B2B go-to-market playbook is kaput. That Jon Miller.

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Adobe Experience Cloud Blog

JULY 13, 2018

Kendall Brown, Manager, Global Demand Generation, Verizon. Melissa Hobley, CMO, OkCupid. Shannon Renz, Senior Director, Demand Center – Marketing Operations, SAP Ariba. Talia Burlamaqui, Marketing Demand Operations Manager, Ericsson. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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B2B Thought Leadership Class CMO Thought Leadership 116

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

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Top of Funnel Demand Manticore Word of Mouth 100

Televerde

JANUARY 13, 2021

Genefa Murphy , CMO, Five9. Susan Vitale , CMO, iCIMS. Phoenix-based Televerde is the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales. Joining Cirocco for the discussion are: Morag Lucey , CEO, Televerde.

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CMO Lead Ranking Communities Marketo 98

Adobe Experience Cloud Blog

OCTOBER 28, 2019

The rising demand for marketing ROI. As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds. Revenue teams increasingly look to the CMO to prove marketing’s revenue contribution and justify their investments. It’s clear marketing ROI is important.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

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CMO Lead Generation Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now take a step, do something fearless today.

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Crimson Marketing

APRIL 23, 2015

.” – Katie Martell, Co-Founder and CMO of Cintell. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. .” ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. ” – Katie Martell, Co-Founder and CMO of Cintell.

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Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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Heinz Marketing

MARCH 27, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. So, thanks very much for joining us, and if you’re watching or listening on demand, thank you so much for downloading and listening. Feel free to throw a question or a comment into the LinkedIn comments.

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Demand Generation Agencies Work Management Budget Programs Paid Search Agency 76

Martech

OCTOBER 20, 2022

Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family. ” In the latest version of Brinker’s marketing technologist archetypes, the list has been narrowed from six to four roles: Operations Orchestrator, Brand/Demand Builder, Analytics Architect and Marketing Maker.

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Enterprise Management Work Management Marketing Management Marketing Budget 85

Influitive

OCTOBER 30, 2015

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable.

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Ad Building Video Marketing Cross-Selling CMO 100

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Consider: Research on your customers’ behaviors, expectations, and demands. Finally, it helps to find an executive sponsor (like the CMO!) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing teams must take charge of educating senior leaders on the importance and benefits of engagement.

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B2B Thought Leadership Thought Leadership Marketo CMO 134

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Demand gen marketers get paid to send leads to sales that will close.

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Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 7, 2018

I enjoyed books and puzzles over playing house (and so did our CMO!). Demand for technical skills in areas such as IT (big data, NoSQL, and Apache Hadoop), design (Node.js), and research & analysis (Tableau, Python) have grown exponentially over the past several years and show no signs of slowing down. Don’t get me wrong.

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Thought Leadership Marketo Top of Funnel Case Studies 134

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. 31% of B2B buyers said the length of their purchase cycle has increased significantly, and 45% are spending more time researching purchases compared to the previous year, according to the Demand Gen report.

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Top of Funnel Paid Search Agency Work Management Paid Content 62

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

(He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Vidyard

NOVEMBER 6, 2018

We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Drift has found significant success with their approach to episodic video series (including Coffee with a CMO and Seeking Wisdom ) and conversational videos on LinkedIn.

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Marketing automation customer communities, such as Marketo Community.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

ANNUITAS

MARCH 20, 2014

Great point – change management – the unsung hero of demand process transformation #marketingopssummit. 3) why @marketo ? Demand generation marketing transformation takes time and requires patience. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit.

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Work Management Marketing Management Marketing Automation Services Demand Generation 100

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. To watch the video, here’s the LinkedIn on-demand version. If you are watching us on demand, thanks for checking us out. By Matt Heinz , President of Heinz Marketing. My name is Matt Heinz.

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B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Heinz Marketing

MARCH 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. By Matt Heinz , President of Heinz Marketing. Really happy to have you here.

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Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Kicking off the morning sessions were John Common from Intelligent Demand and Steve Krizman from Kaiser Permanente. Alan Gellman: CMO of Esurance.

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Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48