LEADership

MARCH 10, 2015

In today’s CMO Spotlight , we feature Jeremy Burton who is the President of Products and Marketing at EMC Corp. The goal of this lab is to achieve better target marketing through the development of propensity models; i.e. determining the elements that drive audiences to a higher propensity for engagement and purchase. It’s a given.

CMO 40

CMO Work Management Product Marketing Management 40

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

LEADership

MAY 20, 2015

I know that I’m driving a better car every day because software updates are done while I sleep. That is a very important lesson for us marketers, especially in the world of B2B lead generation. 10 Steps to Boost B2B Lead Generation Performance. The CMO is drinking from the fire hose when it comes to Big Data.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

nDash

AUGUST 15, 2022

Quality management software company ETQ recently worked with nDash to overcome this content creation challenge. Few Content Resources to Fuel Demand Gen. But our company relies heavily on content for top-of-the-funnel demand generation, social media, and thought leadership. Streamlined, High-Quality Content. “One

Top of Funnel 52

Top of Funnel Demand Generation Agencies Advertising Agencies Work Management 52

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Engagio

DECEMBER 28, 2020

Investing in B2B measurement solutions not only fills the tactical gaps in a traditional ABM platform-only approach but can, bigger picture, yield better-qualified leads and better articulate the value of an ABM program. CMO at Uberflip | LinkedIn. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

Parse.ly

JANUARY 28, 2021

Earlier in January, Jen Jones – CMO at Dataminr, Russ Somers – VP Marketing at TrustRadius, Brendon O’Donovan – VP Product Marketing at Telesign, and Dave Cardiel – VP Marketing at Parse.ly Consistent with our expectations, lead generation and engagement were top of mind. Focus areas for 2021?

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Leadspace

OCTOBER 25, 2016

Account-based marketing is a strategic approach that focuses B2B sales and marketing efforts on a defined set of companies (or accounts), allowing for a more personalized and targeted approach—not just to individuals, but to multiple decision makers, influencers, and champions within each company.

Account Based Marketing 63

Account Based Marketing ABM Campaigns Lead Scoring 63

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Oktopost

APRIL 18, 2022

Lead Generation. As people push forward in expanding their knowledge and delving into thought-provoking discussions, podcasts can transform from learning platforms to generating new leads and acquiring clients. The emphasis is on content strategy, demand generation, account-based marketing, and sales enablement.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). ” Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

LEADership

SEPTEMBER 10, 2013

The fact is, social is now an integral part of lead generation and marketing programs. Mark Yolton , senior vice president of digital, social and communities at business software and services purveyor SAP was quoted in a recent eMarketer article: “Social media marketing is no longer a nice to have—it’s a must have.

Social Media 40

Social Media Budget Programs Buy Media 40

SWZD

AUGUST 5, 2019

At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Markempa

JUNE 5, 2019

That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. I’ve been in marketing for my entire career, having started really on the advertising side, but mostly focused on fast-growing software businesses.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. When they ask for better leads.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One demand generation manager (lifecycle strategy/content/campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Ardath Albee Recommends.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Markempa

MARCH 26, 2019

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. My undergraduate degree is in Accounting. Or do you feel behind the curve?

Demand Generation Agencies 77

Demand Generation Agencies Demand Generation Demand Generation 77

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DemandBase

FEBRUARY 18, 2020

ABM and Demand Generation: Taking a Blended Approach. Speaker: Robert Paterson, Principal Analyst, Account-Based Marketing, SiriusDecisions. Track: Demand Gen Summit. Speaker: Kelly Borter, Director, Industry Demand Generation, Salesforce. Speaker: Peter Isaacson, CMO, Demandbase.

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

ViewPoint

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. And if the email doesn’t open properly on a mobile device, if it doesn’t render properly, or if the target landing page isn’t mobile friendly, that’s going to impact the relationship.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Directive Agency

JUNE 29, 2018

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. I just had a conversation this morning with a very talented CMO of a large B2B software company. Account Based Software. Account-based marketing is really catching steam. This is critical.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Vidyard

NOVEMBER 6, 2018

These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Terminus

JUNE 30, 2017

With the evolution of marketing technology (MarTech) , there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. Account-based marketing (ABM) is all about focusing on accounts instead of leads.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

Leadspace

JUNE 10, 2016

Marketo Goes Private: A New Epoch in Marketing Software May Have Just Begun. Peter and Forrester are expecting a “transformation of B2B marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle.” Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). The data is leveraged via… .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LEADership

JUNE 30, 2015

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness! A mere 2.8% A mere 2.8%

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Effectiveness 40

Heinz Marketing

APRIL 9, 2021

In a CMSWire article , Uberflip CMO, Randy Frisch, breaks down content experience into three factors: Environment: That is how your content is contained, according to Frisch. These three factors are important to keep in mind when developing content experiences for your target audience. It’s the look and feel. It’s the colors.

Top of Funnel 86

Top of Funnel Marketing Automation Services Enterprise Management Account Based Marketing 86

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] percent of their revenue on marketing, with software vendors spending the most, at 6.5

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40