LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

CMO 40

CMO Lead Generation Lead Ranking Lead Scoring 40

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. You need to be able to take people with you and bring people up and help them on the way.”. Here are some of their best insights and experiences that resonated with me and I hope it will inspire you as well.

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

Adobe Experience Cloud Blog

JULY 17, 2019

Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts. One other important thing it’s helped them do?

Account Based Marketing 132

Account Based Marketing Advertising Channels Marketing & Strategy Marketing Strategy 132

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Anna Hill is the CMO at the Walt Disney Company UK.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Adobe Experience Cloud Blog

APRIL 27, 2017

Because the CMO is expected to deliver ROI for the organization. Bad data will sink you : With traditional demand generation, the cost of bad data is paid in the form of a sender score—something that by itself will not blow up your business. They help us draw more original conclusions. So why do we do it?

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Adobe Experience Cloud Blog

JULY 17, 2019

Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts. One other important thing it’s helped them do?

Account Based Marketing 51

Account Based Marketing Advertising Channels Marketing & Strategy Marketing Strategy 51

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Gather all sufficient information to determine how well the lead fits into the target persona. As marketing becomes more complex and more technical, the talent pool narrows.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. It should be one where you say, “Hey, how can we help as opposed to, would you like to buy?”

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

LeanData

JANUARY 11, 2018

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Vidyard

NOVEMBER 6, 2018

.” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

(Pro tip: most sessions will be available on-demand after the event for those with busy schedules.) These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. A Women-Targeted Strategy. The options are endless!

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Thought Leadership Peer-to-peer 48

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Tags: software as a service demand generation marketing automation sales automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Terminus

OCTOBER 5, 2018

In this episode, Jill Rowley , chief growth officer for Marketo , shares her philosophy of new marketing techniques that reel in potential buyers and keeps the current ones engaged. Episode #31: How to Make Your Accounts Love the Fact That You’re Targeting Them. Listen Now. Episode #42: Execution vs. Vision: A No-Brainer.

Account Based Marketing 20

Account Based Marketing Demand Generation ABM CMO 20

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The results of #3 will help you create a roadmap and editorial calendar. Brian Carroll's blog B2B Lead Generation Blog. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. But I can share some examples and insights that should help any new team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Vidyard

NOVEMBER 11, 2016

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects. Best Online Video Presence for a B2B Brand.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

The ROI Guy

AUGUST 3, 2011

And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Pam Didner

JULY 5, 2020

According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” ABM can be used to acquire new accounts or expand business dealings with current accounts.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. Some basic questions you should be asking is how do we want to treat leads from: Customer accounts? Target accounts? New accounts? Scrub the list.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Vidyard

NOVEMBER 6, 2018

The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

APRIL 27, 2015

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. Finally, our cries for help have been answered! It’s nothing short of a marketing renaissance!

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Customer Experience Matrix

DECEMBER 22, 2010

It stakes a claim to a piece of the emerging market for enterprise-wide marketing systems, the same turf targeted in recent deals by IBM, Oracle , Adobe and Infor (and SAS and SAP although they haven’t made major acquisitions). And the real money will be made by service vendors who can help marketers fully benefit from these systems.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100