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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100
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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. Location: Redmond, WA USA.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. .

Twitter 100
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3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy

Vidyard

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. You can even split test your thumbnails to see which ones lead to more views. Sounds amazing, right? Well it is.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. MarketingSherpa.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. And also, we’ve got Udi Ledergore, who is the CMO of Gong for about the past four years, VPs of marketing, other kind of technology companies before there. So, thank you.