Zoominfo

NOVEMBER 1, 2022

Some attempt to go after every customer imaginable and completely lose focus, while others freeze up and decide to do nothing. Your plays should be a living, breathing part of your strategy, and market conditions and general prospect and customer feedback should inform how your team takes your product or service to market.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Drew Neisser

NOVEMBER 18, 2022

Enter Deloitte CMO? This episode is largely about creating the formal programs that lead to those informal magic moments—where a brand’s culture lives feely in the wild in a way that captures the attention of talent, customers and prospects. What’s their secret? . Suzanne Kounkel , who has been with?the for 27 years,?serving

CMO 52

CMO Ads Brand Identity Branding 52

Drew Neisser

MARCH 31, 2023

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company.

CMO 52

CMO Companies Acquisitions Demand 52

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO). Easy peasy.

CMO 105

CMO Work Management Marketing Management Service 105

Adobe Experience Cloud Blog

OCTOBER 15, 2018

You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. This new era of marketing is all about storytelling and curating customer-centric content. Take Accountability.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Drew Neisser

AUGUST 19, 2022

And it goes all in for its employees, customers, and prospects every day. In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. The post All In On Brand with SADA CMO appeared first on The Drew Blog. What You’ll Learn .

CMO 52

CMO Brand Identity Branding Creativity 52

Drew Neisser

MARCH 25, 2022

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan , who has kicked things up a notch at Klaviyo , a marketing automation platform dedicated to helping its customers discover a new, more effective way to grow their business. .

CMO 52

CMO Top of Funnel Marketing Automation Services Marketing Funnels 52

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Creating An Experience Customers Crave .

CMO 62

CMO Peer-to-peer Buy Gartner 62

SalesIntel

FEBRUARY 8, 2023

Market segmentation helps you find and accurately target your customers. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin. If you’re in the B2B market, it’s worth learning how technology works with your prospects.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

SalesIntel

JULY 25, 2023

SAM narrows down the focus to the portion of the market where your product meets customer needs. Understanding Your Ideal Customer Profile (ICP): Besides the account-level view, it’s crucial to consider the definition of lead quality at the title/contact level. Talk about tangible benefits! But why does this matter?

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles CMO 52

KoMarketing Associates

JULY 13, 2021

Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. The CMO Council conducted the “Scaling the Value of the CMO” report, and data suggested that most marketers (86%) believe that a lack of resources and capabilities impairs the performance of the marketing team.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . As the CMO, be the first to get certified.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Drew Neisser

APRIL 15, 2022

Now, they’re hyper-focused on enabling word-of-mouth marketing at scale for their customers. In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn’t ignore.

CMO 52

CMO Word of Mouth Verticals Content 52

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk….

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . . Allow prospects, not just customers, to engage.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Kabbage

NOVEMBER 2, 2016

Think about finding customers like making friends at a party. In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Knowing which customers to approach, and the attributes that make them unique is key to effective marketing and sales. What is an Ideal Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Ad Building Allocation 100

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. Here’s what to keep in mind: Your customers are not looking for you on Google. This way, your customers will indirectly make their way to your website.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Marketers are constantly learning how to connect in relevant ways with customers to develop long-term value. An understanding of customer habits and trends. Customer lifetime value.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

SalesIntel

MARCH 24, 2023

Am I protecting my best customers? It’s still a good prospect, but it’s maybe not a decision-maker. Once you find a prospect that is a perfect fit, put your best resources into it and work hard to win it. So, step number one is to understand and identify your ideal customer. But things have changed.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

6sense

NOVEMBER 18, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Coming Up on CMO Coffee Talk….

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Reassures Prospects with Testimonials.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech Advisor

AUGUST 27, 2019

New marketing technology is giving consumers more control over their interactive journey, allowing them to participate more actively in the process – and providing smart brands with a powerful opportunity to engage, recruit and retain their best prospects like never before, writes Michael Priem, Founder and CEO of Modern Impact.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Martech Advisor

NOVEMBER 29, 2019

This is imperative, so marketing drives business growth and delivers a great customer experience. There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today.

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

CMO 168

CMO Planning Storytelling Ad Building 168

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Engagio

DECEMBER 13, 2018

Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not own. That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” With John Steinert, CMO of TechTarget appeared first on Engagio.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Marketing Craftmanship

JANUARY 8, 2021

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. And when asked directly, prospects often claim that they can’t recall.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Navigate the Channel

SEPTEMBER 26, 2017

Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. Here are a few of the ways that your CMO can handle the ever expanding environment of disruption and come out on top for your business. Considering the Customer Holistically.

CMO 66

CMO Ad Building Budget Programs Marketing Budget 66

SalesIntel

AUGUST 25, 2023

This vast expanse of potential customers is your TAM. It encompasses every conceivable customer contract, multiplying the annual revenue per contract by the number of potential customers. An exciting prospect, right? This is where your Ideal Customer Profile (ICP) comes into play.

Marketing Analytics Tools 40

Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97