Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 112

CMO Demand Generation Agencies Advertising Agencies Work Management 112

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 110

CMO Tips Work Management Marketing Management 110

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

CMO 52

CMO Advertisements Advertising Trends 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. It was all about selling a product, and the. focus was on the product and how magical it is. In many scenarios, however, to hook a customer, you’ve got to have a story.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Flexibility One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Martech

NOVEMBER 17, 2023

Advocate for values like teamwork and customer focus to guide decisions. I remember forming a cross-functional team with individuals from marketing, technology and customer service. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech! In your inbox.

CMO 87

CMO Peer-to-peer Work Management Fulfillment 87

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! A few of the reports our customers frequently use include: 1. First, let’s start with the reports.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

CMO 93

CMO PR Domain Network Marketing 93

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through).

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Marketri

OCTOBER 10, 2023

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. The Role of the Fractional CMO The Chief Marketing Officer (CMO) is a crucial role within any marketing department.

CMO 62

CMO Allocation Work Management Marketing Budget 62

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. Determine your target audience and product or service offerings. How can we disrupt the market?

CMO 52

CMO Lead Ranking Word of Mouth Marketing Management 52

Tomorrow People

DECEMBER 6, 2018

If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. To deliver any of the above, marketing leaders must build and grow a strong team set for the future.

CMO 136

CMO Advertising Agencies Paid Search Agency Personalization 136

Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Heinz Marketing

NOVEMBER 10, 2020

Guest post by Caroline Tien-Spalding CMO at Aptology. As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Create a collection of features misnamed “product”.

Product 134

Product Work Management Marketing Management Cost per Acquisition 134

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

NOVEMBER 1, 2022

Some attempt to go after every customer imaginable and completely lose focus, while others freeze up and decide to do nothing. They leverage their data resources — merging first- and third-party data to see where their biggest opportunities lie — and create scalable GTM strategies that connect their sales, marketing and product teams.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Temper the reality distortion field.

Fulfillment 106

Fulfillment CMO Planning Digital Asset Management 106

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO). Easy peasy.

CMO 105

CMO Work Management Marketing Management Service 105

Porch Group Media

AUGUST 1, 2022

Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. The Customer Experience: Delivering More Than Just a Product. The Customer Experience: Delivering More Than Just a Product. I think this is true for absolutely any product.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood? In your inbox.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% Delivering a Consistent Customer Experience. This is compared to 21.3%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Adobe Experience Cloud Blog

OCTOBER 15, 2018

You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. This new era of marketing is all about storytelling and curating customer-centric content. Take Accountability. Take on the Art of Storytelling.

CMO 134

CMO Thought Leadership Curation Storytelling 134

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Certify on Company Story, Not Just Product.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

CMO 62

CMO Marketing Budget Business Small Business Marketing 62

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. CMOs are architects of the customer experience and often drive product and service innovation.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Drew Neisser

APRIL 15, 2022

Now, they’re hyper-focused on enabling word-of-mouth marketing at scale for their customers. In this episode, Traackr CMO Evy Lyons shares how the marketing team transformed their State of Influence report into an interactive app, creating an experience that prospects and customers couldn’t ignore.

CMO 52

CMO Word of Mouth Verticals Content 52