Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth
PathFactory
FEBRUARY 19, 2020
B2B marketers need to realize that every time a] buyer cannot find the content they are looking for — that bounce represents a significant opportunity cost — because you may never get another chance to convert that prospect into a customer.”. – The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Summing up.
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