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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Content that isn’t on the website at all.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,

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