Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth
PathFactory
FEBRUARY 19, 2020
Some of the most common examples of friction on today’s websites that slow down the customer journey include: Hard-gated content that forces web visitors to fill out extensive forms in exchange for access to content. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Content that isn’t on the website at all.
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