chiefmartech

JUNE 25, 2017

There are two popular themes in marketing today: Marketers should be performance-oriented , embracing the data-driven practices of conversion optimization. We want great CRO (conversion rate optimization) and great CX (customer experience). ” As a conversion optimization tactic, it’s incredibly effective.

Work Management 92

Work Management Tactics Ethics Marketing Management 92

Only B2B

AUGUST 25, 2023

Integrating social media in Account Engagement Social media platforms such as Facebook, Instagram, LinkedIn , and Twitter provide an opportunity to connect with key stakeholders in a more informal and engaging way. A CFO might be interested in ROI-focused content, while a CMO might be more interested in marketing trends and strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Martech Advisor

JANUARY 31, 2020

Modern Marketing is all about measurement, and this goes beyond traditional marketing measurement around leads, traffic, conversion rates, impressions, and clicks into true business results,” said Mukund Ramachandran, CMO of Dynamic Yield , exclusively to MarTech Advisor. Tell us on LinkedIn , Facebook , or Twitter.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

NOVEMBER 22, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The CMO rejected his team’s idea to join social networks, but they created pages anyway, just to listen and do a little bit of customer service. This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing.

Skype 130

Skype Social Media Work Management Storytelling 130

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Here’s a recent CMO survey conducted by Duke University and commissioned by the American Marketing Association. . Twitter. . Answer: (Active Followers/ Total Followers) X 100 = Engaged Follower Rate. *An

Social Media 100

Social Media Analytics Media Viral Marketing 100

Hubspot

DECEMBER 7, 2010

Here are five charts we recommend every marketer send their CMO or management every month. Traffic From All Sources (And visit to lead conversion rate). Be sure to montitor your visits alongside your visit-to-lead conversion rate to ensure it's quality traffic you're generating! Open larger image in new window ).

CMO 28

CMO Marketing Management Cost per Lead Top of Funnel 28

Hubspot

JANUARY 8, 2013

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Question 2: Lead Scoring.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” There are many myths surrounding digital marketing solutions.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” via H&R Block. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Smashmouth Marketing

MAY 22, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conversion rates at each stage of the funnel. Tags: demand marketing linkedin facebook twitter sales2.0 Conference in Boston. Some highlights below: Marketing needs to understand their customers and their sales force.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. Periscope and Twitter. Before it even launched, the livestreaming app Periscope was bought by Twitter in 2015.

Tactics 108

Tactics Brand Identity Branding Planning 108

Atomic Reach

NOVEMBER 5, 2018

When it comes to feedback, rather than listening to individuals, we prefer to analyze in bulk (NPS scores, page visits, number of referrals, time spent on website, downloads, rankings, conversion rates - all sorts of “mass” data). Then check out the person’s LinkedIn profile (Experience, Articles, Activities, Connections) and Twitter.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Smashmouth Marketing

MAY 8, 2009

This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 Conversion rates at each stage of the funnel. Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Identifying the percentage of social media traffic that converts into sales is important for optimizing conversion rates.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 10% better conversion rate. Fortella builds accurate (SQL) plans from booking targets based on actual conversation rates and sales cycles. 6sense on Twitter. The Revolution Is Now. They often experience: . See you tomorrow!

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Marketing Insider Group

MAY 11, 2020

Higher conversion rates: Brands that use content marketing can expect 6 times higher conversion rates. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative. Source: Demand Metric).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Segmenting your email list based on account attributes and buyer personas allows you to tailor messaging for each recipient, increasing engagement rates.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Convert

JANUARY 25, 2021

Having properly configured goals allows tools like Convert Experiences to provide you with critical information, such as the number of conversions and the conversion rate for your site. If these are not clear to you, this may mean talking to your CMO, CEO, or other executives who know the company’s goals and objectives.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” What do you like best about social media?

Social Media 130

Social Media Paid Search Agency Media Skype 130

ClearVoice

APRIL 11, 2019

A blog post for a CMO will be strikingly different from a resource for a marketing manager. Put your ear to the ground on Twitter, Facebook, Instagram, and LinkedIn. Use hashtags and social listening solutions to monitor conversations relevant to problems your product or service will solve. Social Listening. Education: B.S.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

6sense

MAY 19, 2016

A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! In addition to Amanda, the panel featured Engagio CEO Jon Miller , Triblio CMO Jason Jue and Heinz Marketing president Matt Heinz.

Account Based Marketing 48

Account Based Marketing Buying Cycle ABM Ideal Customer Profiles 48

Vidyard

NOVEMBER 11, 2016

Conversion rates on email marketing programs with video content are 200% that of traditional email campaigns. CMO Sangram Vajre created an individual video for each recipient with an opening “ Hi (first name). Now roughly 50% of all Jonas’ leads from its website come directly from video content. Sangram here! ”. About Vidyard.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Blog WritingontheWeb Twitter PatsiBlogSquad.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

DealSignal

MAY 3, 2018

The ripple effect of bad/missing data: “Most companies’ CRMs and marketing automation systems are missing 80% of their total audience, and the data they do have is up to 50% wrong because data decays at an alarming rate.” A Q&A on the Future of Data-Driven Marketing. Driving Better Business Decisions with Data.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Want to sell your products directly on Twitter?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. all of which might influence your ad’s conversion rate.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Varicent

JUNE 1, 2017

Yeah, Volpe , he was the CMO and a great partner of mine that went to MIT, so he believes in the math side of things. But, if you go in saying, "Listen, if we give you folks 50% more budget over the next year, can you increase the lead flow by 50% and maintain the quality so that the conversion rate stays the same?"

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

The Empathy Marketing Blog

JANUARY 30, 2020

I wanted to write an article about the Growth Marketing influencers you should follow on Twitter. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it. Do you want to get my list of 50 people to follow on Twitter? Also, connect with Brian and Dave (DG) on Twitter @brianjcarroll @davegerhardt.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Hubspot

APRIL 17, 2018

Now, pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve on these metrics. I don’t just want them to tell me to "improve the visitor to lead conversion rate" -- they need to tell me how. there's a lot of potential content our team should produce for inbound marketing.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Heinz Marketing

FEBRUARY 26, 2018

Jocelyn: That’s a decent conversion rate there, Matt. Coming up in the next couple weeks, next week on Sales Pipeline Radio, we have Joe Hyland , he’s the CMO of ON24. We’re going to talk about secrets of CMOs, the secret successes behind some B2Bs, revenue leaders. My twitter handle is @jocebrown.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Markempa

JANUARY 30, 2019

I wanted to write an article about the Growth Marketing influencers you should follow on Twitter. And so, I made a Twitter list, I put it in a Google sheet, and I put a form behind it. You want to get my list of 50 people to follow on Twitter? And I said, “Hey! Put your email in here.” There’s no intent there.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Zoominfo

JULY 14, 2023

Conversion rate: The conversion rate shows how many leads completed the buyer’s journey and became a customer. A higher conversion rate indicates that your marketing efforts are resonating with the intended audience, which means more revenue.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130