CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015. Jill Konrath, author of SNAP Selling.
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