The Marketing Blender

APRIL 5, 2022

In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. Typically, it requires a lot of content, quite a bit of research, and a healthy budget. Focus on creating great content. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Convince & Convert

JANUARY 14, 2014

Everyone knows that building organic traffic to a website starts with having great content. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. So where can you find these amazing keywords? Your Competitors’ Websites. Google Trends.

Keywords 159

Keywords Search Engine Marketing Adwords Marketing & Strategy 159

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Hubspot

APRIL 21, 2021

Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results. In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own.

Traffic 101

Traffic Organization Content Thought Leadership 101

The Point

DECEMBER 13, 2019

I see video content taking its seat at the top. I think B2B companies are just beginning to realize that they need to invest in more than just static content and instead build more interactive assets that open the door for new forms of engagement.”. . – Anne Angele, Director of Technology & Marketing Automation. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! Click below!

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Trends is a great resource for real-time keyword information.

Budget Programs 81

Budget Programs Research Software CMO 81

Adobe Experience Cloud Blog

JUNE 16, 2017

Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. Last year, Google announced an impending ranking penalty for sites that display intrusive interstitials before users can access content. Utilize callouts in the middle or at the end of content.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. This type of content provides a signal of trust for both prospective buyers and search engines.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Televerde

SEPTEMBER 21, 2020

Content marketing is taking the lead in effective marketing approaches. Almost 40% of marketers feel content marketing is very important to their marketing efforts. It focuses on providing meaningful, relevant, and consistent content to build a defined audience and yield profitable results. Are Marketers Prepared for Content?

Paid Search Agency 119

Paid Search Agency Content Marketing & Strategy Loyalty 119

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Directive Agency

FEBRUARY 1, 2022

We all want to milk the most value possible out of our content. But to create a truly valuable content marketing strategy, one has to crawl into the skin of their audience to understand what they want out of marketing experience. The Problem With Traditional Content Strategies.

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Marketing Insider Group

JULY 15, 2020

Proofread all the content on your website for grammar and accuracy, and switch out old photos for new ones. Make note of where content falls off the edge of the screen or where text is hard to read. . Search engines prioritize several factors, not just keywords, and page loading times play an important role.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Content Standard

MAY 28, 2021

Finding fresh takes on content marketing topics is a common pain point for brands across industries. As brands realize the value of content marketing and publish more content every day, it’s increasingly difficult to achieve one of the hallmarks of quality content: originality.

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

The Marketing Blender

DECEMBER 7, 2023

Data-Driven Decision Making AI empowers the CMO with valuable data insights, enabling data-driven decision-making. Predictive AI tools, like Junction AI, provide real-time insights into campaign performance, helping the CMO make informed choices to optimize marketing efforts. Here are a few of our favorites: 1.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. But if you can maximize the number of blog posts you publish without taking a hit on quality, data tells us you will see better results from your content marketing. How do you plan for a year’s worth of content? How do you do that? Audience engagement.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Contently

OCTOBER 25, 2017

Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. Content marketing is a funny discipline. They turn to the closest living creature and scream, “We need to do content! Just creating content isn’t a goal.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced today that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. ABM is not a separate strategy at Aprimo, it’s THE strategy.”.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies CMO 62

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Marketers need to deliver content that attracts buyers. And, CEOs are unhappy.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . CONTENT STRATEGY. Leave behind: Stuffing Your Content with Keywords for SEO. Does this mean it’s time to abandon keywords in 2020?

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . 74% of adults in the US enjoy video content on the platform.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132