Martech

JANUARY 10, 2024

He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum.

Marketing AI 105

Marketing AI eCommerce Peer-to-peer CMO 105

Martech

APRIL 3, 2023

They write and produce content, they talk about it at conferences and they know where it’s going and why. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. The people in this group have authored enough important and influential business books to stock a library. followers) A.

Content Marketing 112

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 112

Marketing Insider Group

APRIL 25, 2013

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. Deepak and Rahul provided closer looks at the capabilities in their presentations. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

JANUARY 4, 2023

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. She’s also a globally renowned keynote speaker at conferences and specializes in B2B marketing. Great tagline: “Because no one goes to school for B2B Marketing.”) “ Organization: Exit Five.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 112

Enterprise Management Marketing Automation Services Budget Programs Gartner 112

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

MAY 25, 2023

Bloom, a leader in what Gartner calls its “Maverick” research practice, described his presentation as contrarian and not necessarily consistent with findings from other Gartner research. We asked CMO Jessica Shapiro for her reactions to what she had heard. Shifting to a catalytic mindset may seem like a disruption.

Gartner 96

Gartner Lead Ranking CMO Conference 96

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Engagio

AUGUST 1, 2018

In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. Once outlined, co-present the ABM strategy to your extended leadership team.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Many in this audience seemed to accept the common stereotype of marketers as too often focused on creativity rather than business value.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. More from the MarTech Conference >> Moving to product analytics. ” Watch the full presentation from our MarTech conference here (free registration required).

Analytics 109

Analytics Allocation Product Work Management 109

Martech

DECEMBER 8, 2021

I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). This week I’m meeting with a noted CMO at her Manhattan office. Good morning, Marketers, and are one-on-one meetings back?

CMO 94

CMO Conference Internet Marketing Work Management 94

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why?

Analytics 132

Analytics Contingency Planning Forecasting Jigsaw 132

Nuvi

MAY 29, 2019

. — MAY 29, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today highlights CEO Joe Fuca’s vision for success in the Feedback Economy as presented at Transform ’19.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The Boundless Digital Invention vision outlined at Optimizely’s conference might seem like something nice to aim at one day. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Digital Experience Platform 94

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Oktopost

NOVEMBER 19, 2020

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Workshops are October 4th with the main conference happening October 5th and 6th. I do love to meet new people of course – I’ve given over 300 presentations in 20 different countries. The list goes on. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Heinz Marketing

APRIL 17, 2020

I’ll admit that Socio wasn’t on my radar until a couple weeks ago, when Corey McCarthy joined our CMO Coffee Talk series on a Friday morning and shared something I thought was brilliant. Converting your conference to a series of webinars isn’t likely a good solution. The idea was straightforward. I can’t wait.

Trade Show 85

Trade Show Conference CMO Webinar Metrics 85

Exo B2B

OCTOBER 10, 2023

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

6sense

DECEMBER 8, 2021

The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry. Conferences and events bring together some of the brightest minds in any industry. Open up the presenters page of most conferences, and you’ll likely see a sea of white, male faces.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Martech

JULY 23, 2021

After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I absolutely do see that.”.

Order 119

Order Marketing Automation Services CMO Marketo 119

ANNUITAS

AUGUST 18, 2016

Sophisticated marketers have focused on account segmentation for years, however, today’s ABM as presented at #FlipMyFunnel is a way to target accounts across all aspects of marketing from content, data, leveraging MarTec and includes sales. The CMO is the change agent in an organization-. The post Account-Based Everything?

Account Based Marketing 100

Account Based Marketing Top of Funnel CMO ABM 100

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. “As with the early stages of the WCM market,” says Byrne, who is presenting a workshop on buying marketing technology at MarTech in the fall. ” Read more here. “The

Enterprise Management 113

Enterprise Management Marketing Management Advertising Agencies Demand Generation 113

Smashmouth Marketing

FEBRUARY 22, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Brandpoint

APRIL 7, 2021

Honestly, we don’t know, and after I (virtually) sat down to talk with Jody Guetter, CMO of Social Assurance , last fall, I learned that that’s okay — it’s time that we not only come to peace with the unknown, but to welcome it with open arms. Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Brandpoint

JANUARY 23, 2020

Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Located in Minneapolis, MN, Lisa has travelled the country to speak at different summits and conferences. Previously, he was a PPC advertising expert and CMO at Vizion Interactive, a digital marketing agency. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Strategic-IC

JUNE 11, 2019

We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. We've all seen the annual conference go virtual due to the impact of COVID-19.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Take, for example, the rolling list of major conferences canceled due to the evolving COVID-19 situation, from the Adobe Summit to SXSW.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

chiefmartech

DECEMBER 7, 2018

Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting. Two MarTech conferences ( San Jose & Boston ). Get a super early discount on the MarTech conference in San Jose, April 3-5. Dare I suggest it’s the perfect holiday present for your whole team!

Marketing Management 74

Marketing Management Conference CMO Vendors 74

Sprout Social

SEPTEMBER 8, 2020

You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Ever experienced this? This half-day, virtual event features an impressive line-up of industry pros ready to share actionable tips and strategies for navigating 2021’s unknowns.

Tips 128

Tips Conference CMO Budget Programs 128

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai

Account Based Marketing 96

Account Based Marketing Advertising Agencies SMB Contingency Planning 96