ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

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Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

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The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives. Get in their business to make business.

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The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

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Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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ANNUITAS

OCTOBER 9, 2023

He also walked through examples of how shifting to a Converged Growth team model may involve some changes in organizational hierarchies and how teams are built — including some heated debate around whether a CMO still ‘fits’ in an integrated Growth organization. Thank you again Boston for an amazing afternoon.

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B2B Marketing Directions

AUGUST 9, 2020

In late February of this year, an article at the Harvard Business Review website made the provocative claim that the importance of chief marketing officers in larger companies had declined over the past two decades. But the article does raise an issue that should be concerning to CMOs and other senior marketing leaders.

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KEO Marketing

SEPTEMBER 24, 2021

A record number of companies moved their traditional advertising and event budgets online due to the COVID-19 pandemic, and digital advertising costs increased significantly as a result. Business leaders want to take their companies to… Read More.

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Drew Neisser

MARCH 31, 2023

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. Enter Sāgo , officially launched March 1st, 2023.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. After all, this individual, completely immersed in your team, should ideally have the best understanding of your company’s intricate workings. In addition, they’ll want to know how you define success (e.g.,

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Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Provide fresh perspective : In-house CMOs can be affected by company politics and run out of new ideas.

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Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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Content Marketing Institute

FEBRUARY 2, 2024

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.

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Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve.

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The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Yet many of the same companies madly adopting these bright shiny new objects fail to measure their campaigns in a way that effectively optimizes investment, creative, and, ultimately, ROI.

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Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 In fact, at 3.5 years in 2016. The report, which analyzes the top 1,000 U.S. year tenure.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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Marketri

OCTOBER 10, 2023

As a result, many companies are turning to outsourcing to access the skill sets they need in a cost-effective manner. Key Reasons for Outsourcing Outsourcing provides companies with the opportunity to build a full-service marketing team without any waste. As a company scales, its marketing needs may change from year to year.

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Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. To help you better understand the role and daily function of a CMO, keep reading.

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Martech

NOVEMBER 17, 2023

What does success look like for the whole company? Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth. You can create an inspirational vision focused on shared goals.

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Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)?

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Some of the ways companies help fuel the idea pipeline: Customer surveys. Neither is hesitation.

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B2BMarketing.net

APRIL 24, 2024

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective.

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Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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KEO Marketing

SEPTEMBER 26, 2021

In 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice. And as a result of the COVID-19 pandemic, companies moved traditional marketing and event budgets online. This meant they had a lot to learn since they had to master… Read More.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. Why does your company exist? ” How will your company win in the marketplace?

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Act-On

APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

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B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

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Bannersnack

JUNE 16, 2021

Taking on a rebrand of a company and product that has millions of users. The post How to Rebrand a Company With Millions of Users – With Barbra Gago (Former Miro CMO) appeared first on Creatopy Blog. But do you know what does require a huge amount of courage and ownership? Now that’s a bold move.

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