WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. To learn more, download the CMO study here. If you sell through a channel, your partners are your face to the customer.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

JANUARY 3, 2007

The fact it's been one year since one of my favorite print pubs, the award-winning CMO Magazine , ceased publishing got me reflecting on the state of print magazines. What killed CMO? and CDs (downloads).

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

JUNE 25, 2007

I've addressed this phenomenon previously here in bemoaning the demise of CMO magazine. The sale includes print titles eWeek, CIO and Baseline magazine , as well as web properties eweek.com , webbuyersguide.com , cioinsight.com , baselinemag.com , Microsoft-watch.com , channelinsider.com and deviceforge.com. Magazine brands have value.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

FEBRUARY 5, 2007

The campaign was named a finalist or winner for four different awards, including the CMO Council / Yahoo! More than 30% of recipients viewed the CD; 6% entered into active sales cycles, and a third of those became clients, producing more than $500,000 in revenue. Big Idea Chair award. Lessons learned (a.k.a.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*.

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

MARCH 5, 2008

Quoting Tim Mapes, CMO of Delta Airlines, Estrin notes that such approaches do entail risk: "big ideas often require big failures. If you have 10 big ideas, eight of them are probably going to be absolute failures.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 16, 2005

To quote Kelly Vizzini, CMO at application virtualization company DataSynapse , from Marketing Sherpa's case study on the firm: “When marketers go to new jobs, some say `Here's my plan I'm going to do all these things.' Ask about marketing programs, key messages, competition, and objectives. Who has great ideas?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20