The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

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CMO Customer Surveys Analytics Planning 218

The Point

DECEMBER 13, 2019

I expect the role of the CMO to evolve with the rise of revenue operations (the convergence of sales ops, marketing ops, and customer success). Look for ways to more accurately measure the performance of your paid campaigns, potentially eliminating the need for third party point solutions.”. – Ashley Kennedy, Digital Media Director. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

JULY 16, 2015

It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”). The headline, “Marketing Performance Management for the CMO”, reads like the proposed title for a college marketing course. Seriously though, that is one gorgeous white paper.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Point

AUGUST 21, 2018

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. What does that mean exactly? I haven’t asked Joe directly, but I believe he means that, in the absence of a genuine need for a product or solution, marketing rarely creates that need.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

The Point

NOVEMBER 13, 2018

Here’s Liz Miller, SVP of Marketing for the CMO Council : “What marketing leaders have seized upon is the reality that trust is the currency of today’s data-driven customer engagement – without trust, the customer will walk away from an experience, taking their loyalty and their wallets with them.”.

Trust Marketing 133

Trust Marketing Privacy Opt-out Opt-in 133

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.

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Lead Ranking Analytics Lead Scoring Conversion 100