Biznology

FEBRUARY 15, 2021

Avoid cookie-cutter invitation messages like “I’m trying to grow my network” or “I notice we’re in the same industry,” says Jeremy Woolf , fractional CMO. “I don’t respond to an invitation where the inviter clearly knows nothing about me and my business,” says Charlene Weisler , head of Weisler Media LLC. Craft each message afresh.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

FEBRUARY 5, 2019

After some keyword analysis and the input of sites like Biznology , CMO and more, we can tell you all the most important digital marketing trends to watch. How well do people understand how you’re using their data? We also discuss the top trends people are talking about in 2019. The biggest name will be no shock: Artificial Intelligence.

Facebook 144

Facebook CMO Opt-in Privacy 144

Biznology

JANUARY 4, 2019

One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level. If your marketing team has a separate department for content, consider centralizing the marketing department under the CMO or head of marketing.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JUNE 3, 2020

I recommend Beyond Advertising , which in 2016 envisioned a new role of CMO in an agile and innovative organization. Marketing will have a wider span of influence. Any last words, Roger? Don’t ask whether we will ever get back to normal. Innovation drives forward motion.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

MARCH 21, 2019

CMO identifies data ownership as the top most important subject to marketers. The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley’s CMO, Clay Stobaugh, mentioned that they’re focused on sponsored updates and sponsored Inmails, since they are getting amazing click-through rates. He’s just focused on leads and getting people into the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

FEBRUARY 1, 2018

” Regardless of the outcome of the great CMO vs. CIO spending spree, marketers are clearly significant tech spenders and they must have a strategy managing this new technology portfolio. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.”

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

MARCH 2, 2015

For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. Why the difference? They want to do it right and right away. They are more focused on their reputation than on their results.

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

JANUARY 21, 2021

Award-winning journalist, speaker and former CEO, CMO. Has experience and expertise in a new approach where countries and companies will have to treat each other differently and make decisions in a completely new way. Executives will have to break the old paradigms and think strategically with a whole new mindset. Lisen Stromberg.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. Sometimes a little knowledge is a dangerous thing. I don’t know why. It’s pretty easy, after all is said and done.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. 28% of CMO’s say their decisions are based on gut instinct (source: Edelman ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

MAY 28, 2015

That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

FEBRUARY 10, 2016

73% plan to increase spending on marketing analytics ( The CMO Survey ). Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Only 42% are able to measure their social activities (Social Media Examiner).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

MAY 2, 2017

Kaylyn Easton , CMO of Skinny & Co. , Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs.” ” I always say, “give ’til it hurts.” ” Skinny Coconut Oil did a brilliant job at this.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JANUARY 19, 2018

Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

APRIL 10, 2017

This is the “flipped funnel” ABM model devised by Sangram Vajre , CMO of Terminus and founder of the #FlipMyFunnel community. Even if it’s not a formal ABM program, you’re trying to grow your business with key accounts, right?

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

APRIL 2, 2015

Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. Sales and marketing symbiosis. The next step, he believes, is new organizational structures.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

MARCH 23, 2016

You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. Content marketing is expensive in time and cash.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

FEBRUARY 27, 2017

Plus, 45% of marketers planning to increase spending on paid social this year according to a study from SocialCode and the CMO Club. .” Some 33% of respondents are neutral about that statement, and 8% disagree with it. MOST COMPANIES USE EITHER ORGANIC OR PAID ONLY SOCIAL MEDIA: Myth. The great majority of companies us both.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

MAY 1, 2014

It was a great plan and I am sure that her CMO will approve it. I was recently asked to critique a client’s presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She had a plausible schedule. A reasonable budget. There’s just one problem. Her CFO won’t.

Planning 80

Planning Marketing Plans Correlation CMO 80

Biznology

NOVEMBER 30, 2010

How often have you heard that the CMO and the CIO fight like cats and dogs? Or that you should never give the CMO the job of persuading the CFO of anything because they don't listen to each other? Just as opposites attract in marriage, it's normal to see a CFO that is very careful and a CMO that likes to take some chances.

Ad brokers 80

Ad brokers CMO Wikipedia Class 80

Biznology

MAY 1, 2018

Generally-speaking, most social media campaigns are connected closely at the CMO level since their success and failure seems always to be of interest to a company’s Board of Directors. If it’s brand promotional, it should work closely with marcom, and if it’s being used as part of the sales channel, the strategy needs to dovetail with sales.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

OCTOBER 17, 2017

Kaylyn Easton , CMO of Skinny & Co. , Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs.”. I always say, “give ’til it hurts.”. Skinny Coconut Oil did a brilliant job at this. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 20, 2015

Former CMO of Coca-Cola Joe Tripoldi talked about his big bet to gain competitive advantage by investing in creating and nurturing networks and connections between employees, suppliers, partners, and influencers, advocates, and customers.

Advertising Agencies 80

Advertising Agencies Viral Marketing CMO Analytics 80

Biznology

MARCH 12, 2014

Monique is a twenty-five year marketing veteran that has been an acting CMO for agencies and companies for as many years—ranging in size from enterprise to start ups and SMBs in between. OnDemandCMO helps companies that do not have the skill sets or resources internally with ongoing marketing initiatives or projects, onDemand.

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

Biznology

SEPTEMBER 27, 2016

Instead of using that time and lost productivity to their advantage, employers are ignoring or stifling it,” said Scott Brandt , CMO at Sprout Social. Brands should be using their teams’ social media engagement to their advantage by encouraging and enabling those employees to advocate on their behalf.”.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

AUGUST 19, 2013

Only 16% of marketers have a mobile strategy (Source: CMO Council ). Only 14% are satisfied with the way their brands are accessing and leveraging mobile (CMO Council). Forget the tactics, buzzwords and lingo; focus on the needs of your business. 85% report an intent to raise their mobile budgets in the near future (ANA).

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

AUGUST 31, 2011

If you’ve finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. Image by SFO CP via Flickr.

Marketing Proposals 80

Marketing Proposals CMO Webinar Metrics Marketing Mix 80

Biznology

SEPTEMBER 27, 2012

Old media depends on predicting the future — and largely explains the limited lifespan of the modern CMO. And the CMO who authorized the buy is out on his ear. . The very nature of old media marketing dictated this exercise as much as internal budgeting needs. Does this need to be the case? I’d suggest not. And here’s why.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Biznology

SEPTEMBER 16, 2010

Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions. This woman's CMO was sure that he knew how to succeed as long as brand awareness was the metric, but was wary of looking good on any other basis.

Brand Identity 80

Brand Identity Branding CMO Internet Marketing 80

Biznology

OCTOBER 1, 2015

The execution, however, is the difference between personas changing your marketing, and just being a check box that you can say you checked when your CMO wants to know if you are following best practices. The idea of personas is good. Like this post? Sign up for our emails here.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

Biznology

NOVEMBER 18, 2016

Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”? Meaning, you’ll rarely see a keyword like “business strategy for HR professionals” have any significant search demand. However, “business strategy” will have a ton of demand.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Biznology

FEBRUARY 20, 2015

In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ). Marketing collaboration has also earned the CMO a more important role at the C-level. The post Is the CMO becoming the Chief Collaboration Officer?

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

APRIL 13, 2016

According to Maria Winans, CMO, IBM Commerce and Social, “It is possible to create unbreakable bonds with customers, understanding them in the moment and responding immediately with relevant, personal engagement.” Consumers will forget you if you don’t stay connected.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. In conversations with several marketers, I have identified six reasons to consider it. Customer events are especially popular in the tech world.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JUNE 8, 2017

In the event, IBM SVP of Marketing and Communications Jon Iwata and IBM CMO Michelle Peluso described the new platform in ways to which I cannot do justice here. I had the good fortune of attending the launch event for the new platform in IBM’s Astor Place offices. Please visit the you to the power of IBM page for that.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165