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A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. As you can see, adding another CTA increased overall clickthrough.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. The key is to find out what’s working and what’s not. A Quantifiable Number.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. The key is to find out what’s working and what’s not. A Quantifiable Number.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

The second is figuring out how to make those lead nurturing campaigns work harder. Our clickthrough rates increased from 1.32% to 17.93%. She looked at the current program metrics to determine which messaging worked and which didn’t. As you work to nurture leads, consider asking for input about your products or services.

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. John Wanamaker’s quote about knowing that only half the money he spent on advertising worked but not knowing which half is good to keep in mind here. Authenticity. In fact, they’ll backfire. Technology.

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Customer Experience Email Marketing Tips

SendX

Here, we will take a look at how chatbots and email marketing work in conjunction. In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates?

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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. While conversion rate may be confused with clickthrough rate, it is different in that not everyone who clicks a link in an email will follow through with an action.