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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. A Quantifiable Number.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. A Quantifiable Number.

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How do you know how long to A/B test your website changes?

Biznology

You have a critical page on your website that has a high exit rate. It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. If you have high-value pages on a low-trafficked website, you will be glad you did. This has probably happened to you.

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Recognizing Website Visitors from Email Clickthroughs

Salesforce Marketing Cloud

When you send an email to a prospect, you know who that person is (or at least you know his email address). Any action he takes when he clicks through to your site should be tracked and added to his centralized profile — which can be used to deliver personalized web experiences, additional personalized email [ ]

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. Not only do websites show off your brand, but they serve as a gateway to the buyer’s journey. For instance, how important are the number of clickthroughs and form fills compared to traffic sources and segmentations?

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The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

There are many types of website conversions. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Video ads have an average clickthrough rate of 1.84% , the highest of all digital ad formats. TRANSCRIPT.

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Is Your Website Cutting It? Seven Tips for Creating a Conversion-Focused Website in the Real Estate Industry

Martech Advisor

Maximizing your company’s website for conversion potential should be a priority, but in the competitive real estate industry where online users are inundated with endless search results, it should get even more strategic, says, David Roussain, Chief Marketing Officer, G5. Thankfully, this doesn’t require a complete redesign.