Convince & Convert

OCTOBER 9, 2014

These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. For example, clickthroughs and blog views are nice to have, but do they impact revenue? The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. Read the whole entry. »

Analytics 166

Analytics Marketing Analytics Tools Clickthrough Social Media 166

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. 1) How Do I Manage My Budget?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Sprout Social

OCTOBER 12, 2020

In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion. Social marketers know this—according to the latest Sprout Social Index , 69% of marketers say their primary goal for social is increasing brand awareness.

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . There’s no mystery why B2B marketers keep flocking to it – it simply works. Employee Advocacy.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Zoominfo

FEBRUARY 5, 2020

They don’t just surf the web and refresh their social media feeds. 85% of time spent on Twitter happens on a mobile device ( source ). 53% of consumers engage with brands after watching a social media video ( source ). clickthrough rate for mobile devices compared to 19.3% on desktop ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

SnapApp

APRIL 13, 2012

And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. Fortunately, there are people like "social media scientist" Dan Zarrella and other analysts who have measured the most successful tweets and dissected their most essential elements.

Twitter 48

Twitter Clickthrough Click Rate Curation 48

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. how should social media filter spam?should So what is spamming in the world of social media?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. how should social media filter spam?should So what is spamming in the world of social media?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Hubspot

MAY 4, 2017

The name of the game when it comes to producing exceptional content on social media is to be eye-catching. Literally -- your content needs to jump out from busy social media feeds to make me stop my scrolling and read, watch, or click on it. Do you know the feeling? The problem: You’re posting Snapchat Stories too often.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Optinmonster

JUNE 23, 2022

Revenue Attribution for Social Media Marketing. Even “free” forms of marketing like social media or word of mouth referral marketing cost you time and effort in creating content and building relationships. Revenue Attribution for Social Media Marketing. Social media ROI is famously hard to measure.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Anyword

MAY 16, 2022

Social Ads. You can use social media ads as a CTA at just about any stage of your funnel. If you’re looking for new customers, consider running an ad that asks people to follow you on Facebook or Twitter. Consider including a CTA in your next marketing email to boost your clickthrough rate.

Copywriting 98

Copywriting Landing Pages Urgency Marketing CTR 98

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Whereas the email industry suffered an exodus of talent to social media and mobile during the mid-2000s, now there’s an influx of new talent, most notably from the world of web development.

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

Hubspot

JANUARY 28, 2014

Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), Is Pinterest a part of your social media marketing mix? Social Media' But enough with all this talk. See for yourself!

Twitter 28

Twitter Clickthrough Generation Stats 28

Hubspot

MAY 2, 2013

As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. 20 Data-Backed Ways to Improve Your Social Media Marketing.

Social Media 28

Social Media Social Marketing Clickthrough Media 28

markempa

MAY 6, 2012

Monitoring social media. Social media has made organizations transparent. Furthermore, Arnold analyzes clickthrough rates and feedback to determine what type of content their marketplace values most, and produces more of the same. Leverage social media. This included: Reviewing marketing materials.

Lead Scoring 120

Lead Scoring Lead Ranking Traffic Newsletter 120

Litmus

JUNE 22, 2020

A large part of what’s hitting inboxes, social media feeds, and airwaves for the first half of 2020 falls under the umbrella of crisis communications. Keep up with Scott on Twitter (@UnMarketing), and check back later this week for insights from Anne Tomlin’s Litmus Live Day session on using data to personalize email templates.

Work Management 78

Work Management Opinions Marketing Management Clickthrough 78

Lake One

AUGUST 20, 2019

To help, here’s Lake One’s paid media glossary of terms, including a breakdown of the basic types of paid media to help identify which ones might be a fit for you. Types of Paid Media. Retargeting is a form of paid media that serves ads to users who have already engaged with your site or social media page.

Media 40

Media Clickthrough Cost per Acquisition PPC 40

ClearVoice

MAY 10, 2021

Let’s say your customer engaged with one or more of your channels: your social media, website, marketing emails, reviews, ads, or overall strategy then returns to your website to buy, which of those channels is responsible for the conversion? In this case, the Facebook ad gave full credit for the first touchpoint.

Marketing Attribution 52

Marketing Attribution Lead Ranking Touchpoints Planning 52

ViewPoint

DECEMBER 8, 2011

“Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to). A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Convert

JANUARY 25, 2021

Expand market share Grow brand awareness Get more website or social media engagement. Completed purchase Each step within the checkout funnel Products added to cart Product page views Subscription Review or rating Social media share. Form submission Clickthrough Social media share. Media/Publishing.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Sprout Social

JANUARY 27, 2021

as well as other sites like Facebook or Twitter. If you’re actively scheduling and promoting your YouTube content across your social channels, this report is definitely one to watch. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. The Sharing Report.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). On Twitter, I''m @GuyKawasaki.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Digilant

APRIL 13, 2021

And it’s one not immediately recognizable, in other cases: A strong social media presence. Prominence across the web displays effectiveness in today’s most valuable locations of public outreach, like Facebook, Instagram, Twitter and LinkedIn.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

Lead Liaison

JUNE 6, 2019

Not only can you include any relevant resources, you can also track engagement with that resource (clickthroughs). Social media platforms, such as Quora and LinkedIn, can be excellent resources to find out what information your prospects are looking for. Join industry-specific social media groups and post relevant content.

Sales Qualified Leads 55

Sales Qualified Leads Lead Scoring Lead Ranking Work Management 55

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Don't crowd your content.

Social Media 28

Social Media Social Marketing Media Guidelines 28

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

EveryoneSocial

FEBRUARY 16, 2017

Not only do you have to generate more leads than your direct competitor, but you also have to contend against the various other content out there, be it social media, messaging, or even mobile apps and games. Personal Touch. These days, many people receive more spam emails than they do legitimate, relevant ones.

Lead Ranking 95

Lead Ranking Generation Leads Lead 95

Strategic-IC

DECEMBER 4, 2017

Use clear, actionable text to encourage clickthrough. Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

nDash

JULY 30, 2020

B2B Content Promotion on Twitter. The secret to promoting your content on Twitter is engagement. This is why things like subject matter expert roundups work so well when distributed on Twitter. Not every piece of content you create will be a roundup that’s perfect for Twitter distribution. Here are a few to keep in mind.

Paid Content 52

Paid Content Promotion B2B Content 52

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. You want more likes. You want more shares. You want more comments.

Social Media 162

Social Media AIDA Media Copywriting 162

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Even though 83% of marketers indicate social media is important for their business , according to Social Media Examiner , they continue to struggle to measure ROI and use social data to improve their strategies. A Word on Social Data.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Atomic Reach

JUNE 3, 2019

Social Media E-Commerce Statistics. When it comes to purchasing online items, social media platforms are playing a larger role in purchasing decisions. If marketers can harness the power of social media marketing, they can turn followers and engagement into e-commerce conversions. Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

PureB2B

FEBRUARY 6, 2018

In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. With every other marketer reaching out on social media channels , merely connecting to prospective customers is not enough. Social media is about fostering one-to-one communications with individuals.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62