Remove persona strategy
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Paid social advertising has a multitude of metrics you can (and should) monitor.

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A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates

Hubspot

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline.

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The Ultimate Guide to PPC

Hubspot

That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. And, if done responsibly , PPC can be integral to your inbound marketing strategy. A landing page is a critical piece of your paid advertising strategy. Quality Score. Landing Page.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. This is where creating your buyer personas comes in handy. The List-Based Post.

Template 101
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

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How to Write Your First Blog Post: A Simple Formula [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. This is where creating your buyer personas comes in handy. The List-Based Post.