Anything Goes Marketing

MARCH 11, 2007

Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JULY 4, 2010

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You’re probably saying “well, I need that data to properly segment and route potential leads so I have no other choice but to have those really long forms and ask for everything up front”.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 20, 2006

PS: I personally see this as a lot of fun becuase if you have the tools to measure your success then you can do some really small experiments and see if you get a greater amount of conversions, opens and clickthroughs based on using even very small content substitutions. PPS: Dynamic content will open up a whole new world for email marketing.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. This is all great but, if you're looking at ways to get more out of your autoresponders then keep reading. Have you tried any of these techniques?

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100