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The Business Blogger's Ultimate Guide to Mastering Lead Generation


But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog.

How to Convert Casual Blog Visitors Into Dedicated Subscribers


It’s the same way you convert website visitors into leads. Remember, there are two ways your visitors can subscribe to your blog -- via RSS, and via email. Both are valuable, but email subscription can have a much bigger impact than RSS subscription. Email boosts traffic to your blog, since subscribers get emailed whenever new content gets published (compared to RSS, which subscribers have to manually check on their own). And if you’re worried about it impacting the clickthrough rate on your lead-gen CTA, just keep a close eye on your CTA analytics.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. I usually see them in my keyword filtered RSS feeds, I have one that searches for the words "appointment setting" OR "lead gen" OR "demand gen" and relentlessly there are a handful of job postings from @wahm_job_leads and "internet geniuses" willing to share their lead gen expertise for just $49.95. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default.