markempa

MAY 13, 2013

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Furniture company website sparks idea, nets 400% increase in leads.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

Hubspot

MAY 25, 2015

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. 1) Figure out your current state of lead gen.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Anything Goes Marketing

JULY 4, 2010

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You’re probably saying “well, I need that data to properly segment and route potential leads so I have no other choice but to have those really long forms and ask for everything up front”.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Hubspot

APRIL 29, 2014

There are other, less-talked-about ways you may be hurting the success of your CTAs -- and by extension, your lead gen. If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. Let''s talk about those. They didn''t.

RFP 28

RFP Clickthrough Planning Blogger 28

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Smashmouth Marketing

DECEMBER 26, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too. If we can mine the gems, is it considered spam?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Hubspot

MARCH 4, 2014

Generate more leads? To convert more existing leads into customers? 1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. So while conversion is still a primary focus, this doesn''t help you attract new leads. 2) Conversion Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Smashmouth Marketing

DECEMBER 20, 2008

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too. If we can mine the gems, is it considered spam?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Hubspot

JANUARY 6, 2014

Misleading titles may get you the initial click, but over time, they will lead to the loss of subscribers'' trust -- and ultimately, an increase in unsubscribes. This is exactly what your subscribers are looking for -- and the main point of your email -- so you want to make sure it''s easy to find to encourage clickthroughs.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

OCTOBER 27, 2010

In it you’ll discover how much better lead gen, click-through rates, conversions and other results can be when social marketing tactics are combined with this particular paid media tactic. Double Your PPC Leads at Half the Cost. View this on-demand webinar to learn about low-cost lead generation!

PPC 28

PPC Social Media Social Marketing Clickthrough 28

Hubspot

OCTOBER 11, 2012

It’s the same way you convert website visitors into leads. Furthermore, it drives subscribers back to your website, where you have the opportunity to convert them into leads, as opposed to an RSS reader that they never have to leave. 2) Within Lead Nurturing Workflows. Think … you know the answer. A landing page !

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Unbounce

MAY 7, 2020

With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. Popups keep people on your page, remind them of what you have to offer, and collect data to nurture leads. Why Use Popups?

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

markempa

APRIL 14, 2014

After realizing this challenge, Shelby and the team at Adobe put forth the idea that by creating more useful and relevant content to prospects, they could use that data to better qualify leads to Sales and discover where those leads were in the buying process based on what webinar content they consumed. You might also like.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Hubspot

NOVEMBER 18, 2014

Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. LinkedIn users are more welcoming to lead gen content -- so long as the content truly is valuable to their success. LinkedIn announcements can serve as a powerful tool in increasing your LinkedIn lead generation.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Unbounce

JUNE 17, 2020

But the good news is that by improving your landing page, you can encourage more downloads—and, ultimately, generate more leads. If you do include more than one CTA (probably because your page involves a decent amount of scrolling), then all roads should lead to download. Keep Lead Gen Forms Short and Simple. In a hurry?

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Unbounce

SEPTEMBER 1, 2020

Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Hubspot

JUNE 8, 2017

More opportunity to convert subscribers into leads. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate. clickthrough rates, respectively. A better subscriber experience.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

MARCH 5, 2014

A thank-you page - Your new leads see this page after completing your form. A confirmation email - Makes it easy for your leads to reference your offer any time. Always test your CTAs to see how to make the clickthrough rates as high as possible. Congratulations, you''ve generated some leads from your forms!

Lead Gen 28

Lead Gen Sales Qualified Leads Marketing Websites Conversion 28

LeadSquared

OCTOBER 3, 2013

They are remarkably powerful in converting traffic into leads by prompting website visitors to focus on one thing and one things alone…the action that YOU want them to take; a download, blog subscription, buying a product, filling up a lead capture form and a lot more. Clickthrough Templates. Lead Generation Templates.

Landing Pages 52

Landing Pages Autoresponders Work Management Clickthrough 52

Hubspot

MARCH 7, 2014

Is your newsletter supposed to help you generate leads? However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. Have one in place? Go ahead, skip to the next section.).

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

FEBRUARY 23, 2019

You'll come away from the template with tons of targeted blog post ideas to attract your audience to your site and convert them into leads. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 21, 2016

To conquer lead gen, I mastered ebook production. Year after year, marketers cite lead generation as one of their top content marketing goals for the year. If you want to succeed at lead gen, then you need content offers -- like ebooks -- to help you get there. Flash forward to today. 5 Ebook Templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

AUGUST 30, 2013

So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn. On LinkedIn, a highly popular post can be bucketed under certain trends or lead to distribution in LinkedIn Today email sends. those posts aren''t effectively being tracked! 12) Engage in Groups.

Linkedin 28

Linkedin Twitter Facebook Social Media 28

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Your blog traffic has skyrocketed, but lead generation remained flat. Hopefully you can take some comfort in this: you''re not alone.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

markempa

OCTOBER 14, 2013

However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers! Manufacturing electrical energy consumption – 6.95% clickthrough rate. clickthrough rate.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120

Hubspot

SEPTEMBER 9, 2013

This is one of the biggest advantages of blogging -- content that continues to drive results in terms of traffic and leads over time. Check and replace internal links (particularly if there are now better resources or lead gen offers for you to link to). Update the post''s call-to-action (CTA). Do you have a better article?

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28