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Anything Goes Marketing

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Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

APRIL 20, 2006

-Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). What he didn't mention is that you'll need a kick ass product to pull this off.

Personalization 100
Personalization Psychographics Clickthrough Generation 100
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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. This is all great but, if you're looking at ways to get more out of your autoresponders then keep reading.

Autoresponders 100
Autoresponders Sales Management Email Marketing B2B Marketing 100
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