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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 6) Blog posts provide pathways to qualified lead generation.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Or YouTube? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Video Marketing Statistics. Source ). Source ).

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans. Twitter post templates. Twitter header templates.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Did that visitor turn into a lead? Facebook or Twitter Chats? Have you tried video?