Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Search Impression Share. Search impression share is your ad's impression share on a search network. Types of Impression Share. Display Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

SmartBug Media

APRIL 10, 2019

Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. Your competitors have probably realized that they need to optimize their websites for search engines and they’ve coded their static pages properly. Content Marketing vs. Paid Search.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Contacts Database With Dynamic Lists.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. clickthrough rate. Why Does AMP Matter?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 26, 2017

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. In choosing the words to use in your main navigation links, think first about the terms your customers would use to describe those pages and secondly, think of search engine optimization.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. When optimizing your site for new keywords, you need to include those keywords on your site. Descriptions.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

OCTOBER 24, 2012

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. and virtually none into optimizing the old. 1) Old Content Already Ranks Well in Search. Digging deeper into that 76% of traffic, I realized that search is exactly where the traffic to our old posts is coming from. And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

MARCH 19, 2013

20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. 15) DON’T forgot to search engine optimize your CTAs.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

APRIL 10, 2013

If you think about it, at the heart of every search on Google, there’s some kind of intention. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 22, 2016

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. To this point, SEO has predominantly revolved around browser-based search engines. That's where all the search activity has been. 1) Mobile Search.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at search engine rankings. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

JANUARY 14, 2013

And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Are you looking to exercise your search talents?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 9, 2013

These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? 7) Measure it all.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. The section we want to dive into first is the Search Queries widget.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. Increase brand recall (and thus increase branded searches). Increase the effectiveness of search engine optimization (SEO) and content marketing. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SnapApp

APRIL 4, 2018

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. Until you can do that, you'll never be able to optimize your progress toward your goal. . #2 Each area can help identify points that need optimization to improve overall sales.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 30, 2013

Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. It can help you see: Higher rankings in search results. Better clickthrough rates from search results. That’s great news. what exactly is a rich snippet, anyway?

eCommerce 28

eCommerce SEO Google Clickthrough 28

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? What will resonate with them?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

FEBRUARY 12, 2014

I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to better optimize my marketing to drive stronger results.". What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. Search Optimization. 9) Unsubscribe Rate.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. How Can I Optimize My Holiday Campaigns for Success? You guessed it. What Is PPC?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 14, 2015

If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. What Do Users Think?

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

JANUARY 24, 2013

Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. It will also allow you to re-focus your SEO efforts on users first, and search engines second. Is your website content search engine optimized?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

APRIL 6, 2021

With that in mind, the ads below align well with search intent and can lead to sales. Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. In contrast, it's estimated that Google receives over 5 billion searches every single day.

Top of Funnel 90

Top of Funnel Ads Facebook Cost Per Click 90

Hubspot

JANUARY 4, 2013

As the average clickthrough rate for online ads continues to decrease as time goes on and fewer people see your ads because of the every-increasing adoption of these ad blockers, marketers need to find a new, more effective way to be heard online. 10) Local Search. 6) Do Not Call Registry. 8) Online Radio. That's right.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. You already know how important search is to getting people to find your presentation.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. 1) Optimize your social media content. That means you get a bunch of keywords that, frankly, aren't even how your audience thinks or would ever, ever phrase a search query.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole. A Modern Marketing Era. Context You Can Gain.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

APRIL 3, 2013

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. Do search engines index ads?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs).

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77