Hubspot

OCTOBER 11, 2013

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. For this post, let''s say we''ve identified our persona as Sample Sally. Getting the right message across to them is very important to catch their interest.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. What''s the sample size like? To make this easier on you, we''ve even created a free tool -- our Blog Topic Generator.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. You can do that by: Piquing their interest.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. That''s right. Here are 14 ways to do it. 1) Use clear language.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

MAY 8, 2015

It features data from a survey of more than 900 marketers in management levels and above, in 11 industries ranging from media & publishing, finance, healthcare, travel & tourism, consumer products, and consulting.). For one, there may be a coincidence in how marketers were selected for the survey’s sample.

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28