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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

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13 simple ways to promote your YouTube videos (without spending a fortune)

ConvertKit

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

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The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line. 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. Searches related to “how to” on YouTube have grown 70% year on year.

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Navigating Video SEO

Bluetext

Like other forms of SEO, Video SEO refers to the process of optimizing video content to improve its visibility and ranking in search engine results pages (SERPs) — whether it be Google or YouTube, or Vimeo. Quality titles will not only attract clickthrough, but they’ll also help the video stand out in a sea of competitors.

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We Know Why Your Online Ads Aren’t Scaling Revenue (And How to Fix It)

FunnelEnvy

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), This is true for all marketing channels, and is also known as The Law of Shitty ClickThroughs. FunnelEnvy’s solution helps you close the gap between website analytics and revenue and target buyers at each stage of their journey.

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How to Transform Your Blog Content into Compelling Videos

Hubspot

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. We published video content on YouTube, Facebook, and on Instagram Stories. Videos on Facebook and YouTube.