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A Handy Guide to Optimizing Your Social Media Channels

Hubspot

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. We've broken this list down by each type of content marketing template represented. Written & Editorial Content Templates.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Posted by jchamp86 Think back to the last question you typed into Google. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.

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The ultimate guide to running a successful social media campaign

Sprout Social

If you experience high clickthrough rates, your content is intriguing enough for users to want to see more, meaning that your content is effective. The campaign received 57,000 views on YouTube and was recognized as one of the best campaigns of 2022 by AdWeek. Yes, really.

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55 Free Templates to Make Visual Content Creation Quick & Painless

Hubspot

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. Templates, my friends. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. 5 Infographic Templates. But honestly.