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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Certain milestones of the customer journey can serve to predict whether a click will lead to a sale, and how much revenue that sale will return. Google’s automated bidding features respond to real-time data signals to make changes to your bids on variables such as device, language, operating system, and performance.

PPC 40
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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keyword.io Always Be Keyword-ing.

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On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Technical SEO is like making sure the road leading to the grocery store is clear, operating hours are posted, and the doors are unlocked. In fact, keyword stuffing can get you penalized by Google.). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy.

SEO 122
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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

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100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% On average, it takes 3-6 months for a site to rank on Google (though the more competitive your industry, the more time it will take to rank your site).

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How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. It’s coming soon to the HubSpot software, and users can sign up for early access now.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158