Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keyword.io Always Be Keyword-ing.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Optinmonster

AUGUST 18, 2022

Technical SEO is like making sure the road leading to the grocery store is clear, operating hours are posted, and the doors are unlocked. In fact, keyword stuffing can get you penalized by Google.). Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy.

SEO 121

SEO Optimization Lead Scoring Lead Ranking 121

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 101

Marketing AI Paid Content Search Marketing Paid Search Agency 101

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Include a clear and compelling call to action in your PPC ad copy.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor.

Keywords 77

Keywords Paid Content Traffic Research 77

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% On average, it takes 3-6 months for a site to rank on Google (though the more competitive your industry, the more time it will take to rank your site).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

NOVEMBER 29, 2016

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. -- to get the information they're looking for, faster. The result?

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Brand terms go here.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Convince & Convert

NOVEMBER 18, 2015

So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic.

Social Media 366

Social Media Planning Marketing Plans Clickthrough 366

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Google Hangouts?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? Like ancient Rome, all roads eventually lead to YouTube. Generate leads for direct sales or follow-up? Decide its primary purpose: Leads? It’s the gateway for 11.4%

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

For example, Google and Oracle are primarily B2B companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Learn more about how marketers can use APIs here. 4) B2B (Business-to-Business). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. That is, if you want the leads to keep coming.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

JULY 28, 2016

1) When you send it in a Google Doc, and then don't grant proper permissions. It's a serif font, which tend to look more professional because they have what’s called “tails” on the letters. These tails make the letter look less block-like than sans serif fonts. Needless to say, you may want to bookmark this one.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28