Hubspot

APRIL 10, 2013

In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JUNE 1, 2015

The first is to use tools like Google Trends. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. In marketing, time is always of the essence. Consider HubSpot.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. 3) Google+ is dumb. But don't discount the tremendous SEO value in Google+. Even if you're not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 22, 2016

More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

AUGUST 13, 2014

The amount of patience required is dependent on the level of inbound adoption within any given industry. For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Promoting Exclusive Deals on Twitter.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important. A couple reasons. So, what did people click?

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

MARCH 21, 2018

This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). What Is Organic Traffic?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Social Media Content Templates. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MAY 26, 2014

This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? It’s understandable why some marketers remain unconvinced, too.

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

SEPTEMBER 29, 2015

3) Google XML Sitemaps. This plugin makes it easier for search engines like Google and Yahoo to crawl your site structure and seamlessly retrieve information. Want to prevent Google from following broken links on your website? 17) Google Analytics by Yoast. Check it out: Pre-Just Writing. Post-Just Writing.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. Sign up here to reserve a slot.). and "Click Here for a Free Demo!"

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

DECEMBER 10, 2014

If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Write new ads and test them against proven performers to see if you can get higher clickthrough or more conversions.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

MAY 10, 2013

One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I''m knee deep in inbound marketing. Here''s what we''ve all been thinking.

Work Management 28

Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Google Hangouts? Facebook or Twitter Chats? It is owned by Google, after all.).

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Read this blog post for a step-by-step guide for using the Google Calendar template.). Twitter post templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage. Share It With the Many, Not the Few.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

AUGUST 30, 2013

Just about every type of content we marketers create can be enhanced by some kind of visual element. In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. And in social media?

Template 28

Template Clickthrough Budget Programs Content 28

Hubspot

APRIL 28, 2017

Thanks for joining me here on the HubSpot Marketing Blog today. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. That's a backlink, too.

Link Building 75

Link Building Outreach Template Ad Building 75

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

DECEMBER 8, 2016

Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient.

Product 36

Product SEO Enterprise Management Work Management 36

Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

APRIL 21, 2014

Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. Click to tweet: Hey marketers! Inbound Marketing'

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

Hubspot

SEPTEMBER 16, 2013

Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a> Some clickthroughs are accidental and others get misattributed. >1(888)-482-7768</a> Except. Device Hopping.

Marketing Websites 28

Marketing Websites Mobile Advertising Mobile Marketing Clickthrough 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28