Remove frequency
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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns. One issue with open rate that marketers should consider is that it can be inaccurate.

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A comprehensive guide to understanding web push notifications

ClickZ

Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors.

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Confessions of a marketer: Webinar recording + Q&A

Litmus

Spam complaints are also an easy way to keep an eye on the frequency at which you’re sending to a specific segment. These numbers can tell you how relevant the content and offers are to your subscribers, giving you some direct feedback on what to optimize for future sends.

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How to Train Your Media Planning AI (The Right Way)

Bionic

Examples include: CTR – Clickthrough Rate ROAS – Return on Ad Spend ROMI – Return on Marketing Investment Advertising Effectiveness Score Effectiveness KPIs are notoriously difficult to calculate because they depend on attribution models and good integration. you need to include effectiveness KPIs as dependent variables in your training data.

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Email Marketing for the Holiday Season

Martech Advisor

Although brands increase the frequency of their campaign efforts during this season, many emails may never find their way to the inbox. Starting to build a healthy frequency and positive rapport with customer inboxes ahead of the holidays can help keep your brand on the nice list, otherwise known as the whitelist.

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The Comprehensive Guide to Impression Shares

Hubspot

Or, you can decrease your number of placements to make your campaign more cost-effective, but this will reduce the frequency of your ad's display. Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate.

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Why No One is Reading Your Emails: Highlights from Scott Stratten at Litmus Live Day

Litmus

With the goal of keeping subscribers coming back to emails, Stratten recommends examining your content and whether it supports the frequency that you’re sending. . Some of the most important focus areas in keeping email messages engaging revolve around content and context. Use the unique voices and opinions of your employees.