Remove search-engine social-network url
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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. You already know how important search is to getting people to find your presentation.

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

Search engine optimization (SEO) seems pretty straightforward. SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs). What Is an Organic Search? You pick a few keywords, and voilà!

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms to Know, Listed Alphabetically.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. 3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. A social media goal that many companies have is increasing the size of their social network, or their total number of fans and followers.

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7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. The keyword (or a variation of it) should also be included in a headline on the page, ideally also within the URL, and at least once within the content. Myth #1: We Must Rank Number One.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

Two words when used as a verb (usually refers to the social network Foursquare). clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. Example: Enter a search term (e.g., Facebook: Capitalize. Use search, search for, or search on instead.

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