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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. 8 Hidden PPC Reports to Find Out” by Aaron Levy.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. And not just that blog post -- every blog post you write will do the same. It's like an annuity.