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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Are you planning on sharing this blog post to Facebook or Twitter? As with other online ads, you want to create compelling ad creative that will generate high clickthrough rates. ?Each

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Dischler suggested that Google will continue to attempt discussions with Apple to come to an understanding that lets advertisers track conversions on different sites. This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Click that button, and you'll be redirected to a site where you select what kind of ad you want to create. That's because LinkedIn has a powerful ads platform.

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19 Things We Can Learn From Numerous Heatmap Tests

Online Marketing Institute

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. Abandon automatic image carousels and banners for better clickthrough rates. Men are visual, women seek information. Image source. Image source.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Do you live to see those open and clickthrough rates climb higher and higher?

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back