Hubspot

OCTOBER 31, 2012

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. 4 Facebook Mobile Ad Options for Marketers. 3) Promoted Posts.

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Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. And, in part, to compete with Apple News and Facebook Instant Articles.). clickthrough rate. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

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Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

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Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. So to make the most of these platforms, you need to optimize your posts for each social network. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation.

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Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Source: Facebook ).

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Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Benefits of Facebook Ads. Let's get started.

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Top of Funnel Ads Facebook Cost Per Click 90

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Getting Started With Remarketing. About Ad Fatigue.

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Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

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Hubspot

JANUARY 28, 2014

Pinterest is one of the most popular social networks around -- but can you really make money from it? Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), But enough with all this talk.

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Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Ready to give it a try?

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Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. How engaged a lead is with your brand on social networks can also give you an idea of how interested they are. How many times did they click through on your company's tweets and Facebook posts? 4) Email Engagement.

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Hubspot

SEPTEMBER 21, 2016

The technology to find users again has grown to work across most websites, social networks and even email. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 5 Proven Tips to Keep Leads Engaged With Retargeting.

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Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Facebook : Shares are at their highest during the weekend.

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Social Media Social Marketing Media Guidelines 28

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. That''s obviously a different audience. It''s a professional audience.

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Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers! before making a purchase.

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Hubspot

MARCH 17, 2014

Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. To get you started, HubSpot has some free stock photos available for download here , here , and here ! By now, you''ve probably heard about the importance of visual content.

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Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. 10) Facebook Page Likes. 2) Time Spent on Page.

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Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). One way is through Q&A networks like Quora. This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. Why are keywords so important for your evergreen content? It’s simple.

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Hubspot

SEPTEMBER 11, 2013

Users could customize their experience to pull in the most shared articles from professionals in their network; sort by industry, company, location, etc.; share stories with their network; and comment on stories, hence the social aspect. I compare those clicks to what I get on other platforms like Twitter and Facebook.

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Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads working at a company with 200 - 1,000 employees.

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Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.).

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Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. Consider HubSpot. 1) Promote your best content. This can also work well for events.

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Hubspot

JULY 8, 2020

What’s great about Twitter is that it’s made for 24/7 interactions and constant activity, whereas very frequent posting from brands on platforms such as Instagram and Facebook may feel disingenuous and spam-like. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays.

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Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! You're telling me your customers aren't using any of those social networks? Join every network right now! Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. By all means, research other social networks.

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Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. Being a Debbie Downer can come in handy with your titles.

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Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes. Call-to-Action (CTA).

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Hubspot

AUGUST 13, 2014

In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Native Advertising (Content Discovery Networks). to over $20 on networks like Facebook, Twitter, and LinkedIn.

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type. Social media continues to rain data onto the market. The most shares?

Social Media 28

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Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Leveraging Social Networks' Ad Platforms for Their Super Powers. Growing Your Facebook Reach With Qualified Fans. But they may not know about you yet!

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Hubspot

OCTOBER 9, 2015

Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. This involves a bit more strategy. they’re already there.

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Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

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Hubspot

OCTOBER 31, 2012

For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. since 2002. The ads integrate member activities and information into advertising.

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Oktopost

APRIL 12, 2021

As to other networks, HubSpot reports that Facebook visual content sees 2.3x more engagement, while Tweets with images receive 18% more clickthroughs and 150% more retweets. B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media.

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Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. But what about using LinkedIn for marketing ? Setting Up Your LinkedIn Ad Campaign.

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Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

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Social Media Marketing Automation Services Media Work Management 101

Hubspot

FEBRUARY 6, 2017

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23

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